When I heard about a new specialist off-license opening in Birmingham, I was pretty intrigued. Birmingham already has a great selection of shops specialising in wine, whisky, beer and more interesting brands, but a lot of these in the City Centre are specialist stores (mainly focusing on one thing, rather than a wide range). I spotted the brand pop up on Twitter and had a quick look at their website to have a look at what was going on...
As the shop has just opened in Birmingham, they were offering a range of tastings to introduce people to great brands, different ranges and their shop. My eyes were drawn to the Laurent Perrier Champagne tasting and I booked right there and then. Futhermore, I sent it out to the Yelpers to let them know what was going on too! Thus a plan was hatched to take the Yelp Birmingham Community down to this new venue for a night of champagne and meeting one of the newest businesses in town.
Now, first thing... The shop is in a bit of a difficult place. It does offer limited parking outside and if you can, driving down is recommended. You can get to it from the City Centre, but it takes you to the outskirts of the city (a little off the beaten track). We met by the Children's Hospital on Steelhouse Lane and walked down as a group.
We immediately spotted it. A very smart exterior (with large glass windows and trees outside) presented itself as we walked down the street. As this area of Birmingham is mainly large warehouses, this shop jumps right out at you. As a top tip, you need to ring the buzzer for entry inside, but we were let in and greeted warmly straight away.
With a glass of champagne in our hands, we were given time to go and peruse the wares that it offers. As well as one of the largest champagne selections I have seen, there is a very comprehensive range of wines, spirits and beers available. I was particularly impressed with the Vodka offerings (showcasing many brands or types that I hadn't seen before); prepare to be impressed.
The interior design is minimalist, but striking. I loved the light fittings and the scaffolding style shelves. It's also lit to perfection, making every item in the shop look like an exciting treasure waiting to be purchased. I was pretty impressed with the prices too! With craft beers from £2 and quite specialist spirits from around £20, many of the items are not as expensive as you might find them elsewhere.
The tasting gave us a real feel for the personalities and sense of humour of the owners of the store (who took the time to introduce themselves to all of the attendees) and a sense of what they're trying to achieve. The main drawback is the location, but if you can either make the journey on foot (it -IS- only 10 minutes walk from Steelhouse Lane) or car, a visit is well worthwhile. We ended up purchasing 3 bottles of craft ale (the brands of which we hadn't seen before), a gorgeous bottle of clear prosecco (it IS Christmas, after all) and a bottle of habanero Stoli for £44.70.
Make a point of visiting this Aladdin's cave of alcohol. You never know what you might find. read more