Look no further than J J Hat Center if you are in the market for a high quality hat. They have a…read moregreat selection and knowledgeable staff. I went in for one and ended up purchasing three men's hats. A plus - it's woman owned.

4 stars because this is a terrific little classic hat store that rocks an old NYC style. Amazing…read moreselection of beautiful hats. I am new to formal headwear, and my father suggested that I go here for a proper fitting and customization. I was excited about it! It felt like a next step in my adulthood as I grow into a middle-aged vibe. I took my 12-year-old son to show him the difference in quality between a mass retailer and a bespoke, local, small business retail experience. I splurged +1k on 3 new hats. I love them, but the service was nothing like it used to be, as I understand it. This is where I would give it a much lower rating if it weren't such a great little spot. 2 Stars: The two young women working were not very knowledgeable, seemed quite apathetic, and essentially left me to my own devices to sort fit, shape, etc. out. They answered questions about care adequately and showed me several hats that I asked to see, but in a detached way. In short, it was a very disappointing experience and not bespoke at all. My father was mystified when I told him about it. I don't generally leave reviews, good or bad, unless things go too far. But after reading through the low reviews, often from long-term loyal customers who lament experiences similar to mine and the recent change in ownership, I am bothered by the defensiveness in the owner's replies. Many of them say [the milliner has resigned due to health, and therefore we no longer offer shaping or repair services] or [come in for a chat to correct your misinformation]. WHAT?! That is how you respond? On a public forum? Marketing yourself as a luxury shop but responding like a cranky clerk? Why not hire a new milliner? Or train a new one? Find a way to outsource it in the meantime. But telling decades-long high-paying customers to do it themselves at home over a kettle...what are you talking about? Should I learn to tailor and do dry cleaning in my bathtub, too? Turns out, the problem is top-down. The new owner has clearly wrecked this place and doesn't seem to care; it's all about her. Another NYC institution bites the dust. All of that said, it's a unique place. One of the last vestiges. Go there.

Stopped in to grab a NY hat to commemorate my trip. I was greeted immediately and provided warm…read moreservice. They were patient with my questions and during my decision making. The hats were a good price and they had a wide assortment of options, with two floors to choose from. Glad to have grabbed a piece from here to support a local business!

The customer service in this store is absolutely the worst I've ever experienced…read more I ordered a hat in-store and was told it would be delivered there for pickup. A week later, I received an email saying the hat had arrived. When I got to the store, the employee told me the wrong hat was ordered. I said fine, here's my number -- return it and get the correct one. Another week goes by, and when I come back, the same hat is still sitting in the box -- not even returned. Lazy employees, no urgency, and the store feels more like a hangout spot than a place of business. Customers shouldn't have to deal with this kind of nonsense. The sales rep never processed the return, so I had to request a refund myself. Still no hat, just wasted time and money (including paying for parking in SoHo). All I heard was, "Oh, I'm sorry." Sorry doesn't fix terrible service. Completely unprofessional -- everything about this place is trash. The store needs serious management or maybe just let AI run it because at least robots would do the job.

This is such a gem of a hat shop. The owner, Linda, was very knowledgeable and helpful in fitting…read morethe right type of hat with the right head. It was a charming and worthwhile experience all around.

Wanted just the right hat for my first ever, and really benefited from the breadth of their…read moreselection and depth of their knowledge. Felt very much at home and with their help ended up with the perfect Gatsby cap. Highly recommended for friendliness and service.

They make fantastic hats if you are a hat lover or not. Well worth going to the show room the next…read moretime you are in New York City just to see so many really beautiful hats in a well designed space. I recently purchased the Pueblo straw hot, it was beautiful and the purchase experience was easy, and professional. If Orlando is in the shop the next time you are there, you can feel his passion for making beautiful hats...and that is a nice experience for a hat lover.

Great hats and great customer service! I loved my Monticristi so much I bought a second.read more

This has been a horrible experience. I've wanted a specific hat for a while. I finally bought it on…read moreAugust 22. Today is October 6th and I still have not received the hat. I have sent several emails to the company and I've never received a reply on the status. So disappointing. I'm wondering if I'll ever get the hat. I can't fight the charge and get a refund because I authorized the charge.

From the owner: We've got the sweetest freakin' hats around. Looking forward to helping you look and feel your best!read more

Really cool vintage store with unique pieces. It has a high price point though. On the bright side…read moreyou will find one of a kind items.

Walked in today off the street and immediately noticed the icy air of total indifference to my…read morepresence in the store. The young woman who buzzed me in looked annoyed because I didn't immediately hear the click of the door opening. She, nor the young man eating his lunch, never acknowledged my presence, never greeted me, didn't offer help, literally never LOOKED UP FROM THEIR PHONES. I wonder if the treatment would have been the same if I "looked" differently? Perhaps they assumed that I wasn't worth their time, or perhaps they're just horrible at what they do. Either way, absolutely terrible experience I couldn't get out of there fast enough.

My all-time favorite shoe stores in the neighborhood.the buyer/owner Marc, stocks some really cool…read moreand new sneaker,hats and name brands apparel all over the store. So I'll recommend to check this store for your entire family footwear men,women and kids

This place is great. Staff is ways sweet, and attentive to your needs. My boyfriend is a regular…read morethere and never knows what style he wants and the staff are always patient and helpful. We come in so often that the owner gave us discounts on our purchases. Love the place.

Grossly overcharged for a hat by 3x the amount. Item priced at $189 only cost $60 on Kangol…read moreofficial website. My bad for not doing research before purchase but this is insane markup.

We love hats, and wear them often. Particularly in summer and winter. We excitedly wandered in here…read moreto look, only to be greeted with signs saying, "Do Not Handle the Hats" everywhere. No prices were posted anywhere, either, which I find annoying. So you can't touch the hats on your own, and you don't know what they cost. This is, IMO, a very stupid business model. There were at least two sales associates, and the selection was fun. But not being able to pick up a hat without a hovering sales associate, or have any idea of the price, was a total turn-off. We saw some cute things, but left without handling them, or any idea of prices.

Keith and Paula are amazing! No words, they go above and beyond for the client Thank you so much…read moreto them

We've shopped at Paragon for decades and always had good to great experiences there. The staff is…read morewell-informed, has integrity and the merchandise is of excellent quality. Tonight l had another great experience at Paragon thanks to the sensitivity and good nature of Mike R in the upstairs shoe and boot department. As a rule, my 88-year old husband doesn't like to buy himself new clothes. But after what feels like weeks in this polar vortex, with him stubbornly trudging and slipping through the snow in old rubber rain boots and a cane, l stopped hinting and put my foot down: we were going to buy him some warm, waterproof boots with cleats. Knowing that he might only put up with one outing, I decided to scout Paragon on my own, first. Mike R. advised me he had only one style of boot that fit what l was looking for and not many sizes left. When he came back with a size in the ballpark, l asked if he could hold it for me. Mike was blunt: he couldn't do any 24-hour holds with the stock so low, but he could hold it for two hours. I thanked him, explaining that if l bought these and presented them to my husband as a done deal he would never even try them on. But we'd be back, within the hour. When we arrived on the floor, Mike picked right up on the dynamic: this was not a customer for a hard sell. And so Mike was the soul of discretion. He kept a low profile, talking quietly and only to me and showed up just often enough to be helpful. He was patient, kind and l got the feeling he was enjoying the challenge of selling without ever even connecting with the guy trying on the boots. And Mike's strategy worked! We made the transition from my husband's original reaction to the only boots in his size ("l hate them!") to walking out with four pairs of socks and that same pair of warm, waterproof boots with cleats. I am deeply grateful to and frankly in awe of Mike R, Paragon boots department. Thank you!