I walked by after an appointment at the spa down the street. I noticed a gorgeous men's lapel pin in the window and came back a few days later. The pin was handmade in the store, out of pure silver. It was really reasonably priced, and, best of all, cool as f*{k. I bought it for my husband. It's such a good and unexpected piece of men's fashion. There are two storefronts, a men's and a women's right next door to each other. There are workspaces in both, so if you're lucky you might even catch the magic being created and get to learn about these amazing artisanal jewelry creations handcrafted in the heart of Vieux Lyon. The couple who owns this business (as well as the artists behind everything sold) seem so so nice. Sasha was kind enough to tell me about their passion (this business) for a while. I went to a different store afterwards and someone saw me carrying the black alchemy bag and had to stop me to talk about how his favorite ring he's ever purchased came from The Black Alchemy. (Then he showed me he was currently wearing it.) He said he gets so many compliments on it, and he confirmed that the owners are incredible humans. If you live in Lyon, support local. If you're a tourist, skip the other dumb plastic stuff in Vieux Lyon and get yourself something you'll actually enjoy owning as a souvenir. You'll be shocked at how reasonable the prices are (my large, solid silver lapel pin purchase was 80€)! I saw things on the website from ~50€ (and then of course a wide range of pricing all the way up to and including luxury diamond rings...) For reference, I also bought an umbrella in Vieux Lyon and it was a piece of garbage and cost not so much less. read more