Great staff, nice clothes (a step above Jack Wills but still affordable) together with a generous student discount (20% beginning of term, 15% all other times).
But be warned, there is a brutal refund policy. They take only returns, no refunds, even if you haven't worn the item and the tags are still on. That kind of policy would never fly in America. And in the case of returns, if the difference in return is less than 10 pounds (say you replace one sweater with another) you can't get a gift card to cover it. This forces you to buy something (likely much more than 10 pounds) on the spot. When I'm put in a situation like that, I'll make suboptimal choices, and in my case, it came in the form of wool gloves with the finger parts removed. Looks cool, absolutely useless in the cold. They make me miserable. Every time I wear them on my bike and my fingers are freezing I curse Ted Baker.
At the end of the day though, I love their clothes and I keep going back, so 3 stars it is. Just have to be sure about what I buy. read more