Talking Leaves stocks books. It sells books. It's sold books in Buffalo for a while. Its Buffalo locations have been Buffalo staples far longer than I can remember, and I'm getting up there. Should you need a copy of the latest Ludlum, a classic Austen, or something a bit more interesting, Talking Leaves will more than likely fill your need in but a minute.
The characteristic of merely possessing enough books to satisfy most immediate needs satisfies the three star, A-okay, "just fine" definition of any bookstore. But as the fates of Walden Books and Barnes and Nobles and the successes of Greenlight Books (http://www.yelp.com/biz/greenlight-bookstore-brooklyn) of Brooklyn, college bookstores like Broad Street Books of Middletown Connecticut, for example, demonstrate, bookstores must do much more than simply stock books, sell books. Talking Leaves needs to evolve. The rest of my review details possible avenues they could take.
ATMOSPHERE:
Atmosphere in bookstores is critical, and there are different ways to accomplish it.
Many patrons of Manhattan's Strand or even Buffalo's Old Editions rave about over the wonder of losing oneself in row after row of stacks, to rapturously lose one's bearings like Macauley Culkin in "The Pagemaster." Talking Leaves isn't quite big enough to truly lose oneself, but the rather low height of its shelves relative to its ceiling also preclude this. No luck here.
A way to artificially instigate the wonder of discovery is through careful cultivation of display. Spoonbill and Sugartown (http://www.yelp.com/biz/spoonbill-and-sugartown-booksellers-brooklyn) of Williamsburg, Brooklyn is a wonderful example of this. On entering the store (through either entrance), curated books are arranged face up on long tables, their arrangement silently challenging potential readers. "Have you read me?" "What about me?" "What about me?" "Buy me!" "No, me!" Here I must note that Barnes and Nobles all through the country do this less well. This type of display, however, does limit available space in-store, perhaps a reason Talking Leaves hasn't done it...
But they could instead perhaps adopt a method of discovery instigation utilized masterfully by Word (http://www.yelp.com/biz/word-brooklyn-2) of Brooklyn and only slightly less adroitly by Greenlight Books. On normal shelving, staff hand-write blurbs about their favorite books, recent highlights, and so forth on index cards and sticky them to the shelving near the books described. Any bibliophile appreciates a good recommendation, and even these small favors easily draw attention. It adds color. It fosters discovery. It boosts business. Why isn't Talking Leaves doing this?
Or you can go for the luxurious reading space route as Buffalo's own Dog Ears Bookstore does so wonderfully. Sure, Talking Leaves could increase their quotient of not-buying-yet readers. But the wonderful thing about people in a store is that the presence of people in a bookstore tends to attract others, tends to make them more comfortable idling, translating to less searching, less finding, and much more wandering, wondering, perusing, and discovering. Couches and armchairs would be great, but even a few carefully placed ottomans in extant aisles could make a world of difference. But Talking Leaves doesn't do this.
PROGRAMMING:
Where bookstores like Word and Greenlight Books really stand out is through their non-stop programming efforts. We're talking not bi-monthly, not monthly, but bi-weekly or lectures, signings, and so forth. We're talking three or four times a week book groups for different constituencies. Talking Leaves does some programming, but it isn't nearly comphrehensive enough. Buffalonians should be wondering, "Hey, I wonder what's going on at Talking Leaves this week!!" We don't.
Worse, Talking Leaves' social media presence is negligible compared to even many local restaurants, shops, and cultural institutions, much less peers in larger markets. I might at this point highlight Campus Wheelworks and BreadHive as two great local employers of social media. They use it to promote products and programming and to dispatch business news but also to cross-promote and to engage with the end of community creation.
But the possibilities here are endless. Stores across NYC boast "Help you learn Spanish or Japanese," and etc. sections. They rotate in specialty non-book products from local businesses, international stationery providers, and so forth. Word in Brooklyn boasts a much lauded personals board. (And the entries are often endearingly earnest.)
EN FIN:
So Talking Leaves stocks books. It sells books. But it's frankly about as much fun to shop there as it is to click "order" on an Amazon order screen. And there's the rub. Given the ease of doing so, I'd rather do that. Talking Leaves, I'm waiting for you to impress me. Adapt! Improve! Lure me in! Give me whimsy! Delight me in discovery! Do... something! read more