Specialties
Swagger & Swoon is the UK's go-to destination for stylish, high-quality wedding ties and accessories for grooms, groomsmen, and wedding parties. Whether you're after perfectly colour-matched ties, bespoke designs, or coordinated pocket squares and cravats, we specialise in making grooms look and feel amazing on their big day.
We're known for our exceptional customer service, fast turnaround, and the little touches that make a big difference — from free swatches to expert styling advice. With thousands of happy couples and glowing reviews, we’re proud to help make weddings even more unforgettable.
If you're planning a wedding and want to look your best with none of the hassle, you've just found your perfect match.
History
Established in 2003.
Over 14 years, the business moved locations four times, eventually adopting the name Swagger & Swoon and evolving into the UK’s premier colour-matching groomswear brand, on a mission to make the groom’s accessories as memorable as the wedding dress.
Proudly holding the title of Best Groomswear in the UK Wedding Awards (won in consecutive years), the company is famed for its bespoke service and ability to match ties to bridesmaid dresses with exceptional precision.
With over 800 available colours and thousands of weddings served worldwide, they offer a full spectrum of accessories—from ties and bow ties to pocket squares, waistcoats, cummerbunds and even dog bow ties!
Featured in wedding magazines such as Cosmopolitan Bride, You & Your Wedding, Inspired Brides, Wedding Ideas and Hello!, Swagger & Swoon has earned media coverage alongside awards for customer service and style.
Meet the Business Owner: Hannah B.
I originally joined the business in 2014 as an admin and now I'm supposed to be in charge, I'm not sure this happened but I'm rolling with it.
Love my days, have an awesome team and the overwhelming positivity from all of our lovely couples makes it all worthwhile. Thank you!