Tailor services available on site. They were tremendously helpful the last time I purchased a suit…read more I needed to have the suit altered, in order to fit properly. The were able to complete the alterations on short notice. I was very happy with the suit and the service.

From the owner: Looking for quality clothing in Gothenburg? Ströms has been dressing men and women since 1886. We…read moreoffer a handpicked mix of classic pieces and modern fashion from top brands – always with a focus on quality, fit, and personal service. Visit Ströms in central Gothenburg – a clothing store where tradition meets style.

Former Marlboro Classics now goes by the name MCS…read more If you are into solid rustic yet classy looking "wilderness clothes" I guess this can be your store! They offer both ladies and men's wear in colors like brown, grey, marine - always a stone washed look. These seems to be the no one color scheme. Why I am holding back the fifth star is because of the pricetags...a little teeny weeny bit on the pricy side. Like SEK 1500 for sweaters. I gasped...but it was truly nice looking! The owner is superfriendly and helpful and really nice. Just ask if you are the least hesitant on your alternatives or what to choose. Accept AMEX.

I am very happy for that it's very nice and helpful service…read more Ayesha Akter Tailor https://www.ayeshastailerbd.com/

From the owner: THRIVE not only believes in the power of fashion as a way to express oneself, but also recognize it…read moreas a powerful tool for influence. We want to use this influence to change the fashion industry into something better, far from its current state. Call it eco fashion, slow fashion, ethical fashion or fair fashion. At THRIVE it's just common sense: living wages, innovative materials, toxic free, vegan, sustainable and quality before quantity. Simply put: "Fashion the way you're used to, but not at the cost of people, animals or planet". Be a part of the change and #Pay4Change

Being from London, where everything is massive and the choice is endless, it was absolutely…read morerefreshing to step into Holmens Herr on a recent trip to Goteborg. Ok, fine, it's really kinda off the beaten path in terms of the shopping district, but man, this place was an awesome find for someone interested in high end sartorial ateliers. The store was immaculately presented, items neatly hung on racks, color and brand coordinated. When you step in the door, the left side of the store is generally casual and the right is largely formal. I have never come across a store that is this well curated. From Eton shirts to Tiger jackets, from Boss ties to Replay jeans. Everything here goes with everything else in the store. Service was extremely personal and personable. I was shown three items that I loved and formed the perfect outfit. If only London had service quality this good, and curating this stylish. I have always dreamed about a store like this existing. Too bad it's in Sweden and too bad I didn't have enough Krones on hand :( 5* I cannot WAIT to go back to Goteborg and buy everything in this store.

Really good shirts! A bit expensive compared to "regular" shirts but when you own one you know why…read more Store is the only one outside of Stockholm and is located on the second floor of NK. Store clerk is also very professional. From fits to necktie I would recommend to let them at least pick something out for you. Up to you to decide. Recommended!