The Startrite shoe store is on the Broadland Business Park on the east side of the city, and there is free parking available. All the shoes here are half the price you would find them in a shop store. For this reason people often travel a fair distance to come here. Fortunately I live 5 minutes away and if when I go they haven't got anything suitable it's not hard for me to go again a week or two later. As well as shoes they do boots, slippers and sandals. They have well-trained staff who can measure and check the fit of your child's shoes properly. They can get very busy at peak times but they always operate a ticket system so that they know who to serve next. At busy times they also show a movie in an adjoining room on a big screen to keep the children occupied while they are waiting. The shoes are excellent and I have never been disappointed with any of my purchases here. read more