Speedo has this image of being very focused on racing bathing suits. And since they have been supplying most of the swimming professionals, it's an image that is difficult to shake of. Their logo is a boomerang, making reference to their australian roots as well as to the speed that you can achieve in the water when wearing your streamlined speedo. Ofcourse this the go to brand if you are into competitive swimming, because they also sell goggles, underwater wrist watches and mp3 players, but if you look further than that they also have pretty fashionable swimwear. I think they understand this is a lucrative market and they have changed their storefront and assortiment to include lots of colorful and nice bikini's and shorts that you can wear on your next weekend trip to Boracay as well. read more