Kind of like Best Buy, just less... best. Store is reasonably conveniently placed in the city, not…read moretoo far from the center, about as convenient as you'd expect a discount electronics store to be. The building seems huge, with the logo of the shop covering the entire facade, but inside, the store actually only occupies the ground floor, which is dark, cramped, and not particularly inviting. They've tried splitting the place up in sections, but their divisions don't always make sense. Do I find the new Apple TV under their Apple products section, or down by the TV section? Turns out, in the TV section, except they only have the empty boxes there for display purposes, you get the actual product at the counter where you pay. Cameras in the camera section, and batteries (all kinds of batteries) there, too, but memory cards are under computers. Confusing.
Service is a mixed bag. Some of the employees seem to genuinely do their best, others seem quite indifferent. Selection of goods is quite good, with most product ranges being fairly well covered.
Prices are so-so. There are definitely cheaper options out there, both online and in brick-and-mortar shops, so their supposed commitment to being the cheapest is more of a marketing gimmick than a real policy. I've challenged them on it at one occasion, where I could document that I could find a given product about 15 % cheaper no more than 15 minutes from their shop, proving that they weren't the cheapest option. When I asked them if they were interested in matching the price I'd found, they said that that wasn't anything they were allowed to do. In all fairness, you'll find plenty of places that are more pricey.
So all in all, a somewhat depressing shop, with a good selection, a discount feel but not bottom-dollar prices.