I initially had a very positive experience with these jewelers and spent over $500. However, after only, three weeks, my $250 gold ring with three plumerias fell apart, and I lost one of the flowers. When I asked them if they could help, they told me that after three weeks this could just be wear and tear so there was nothing they could do and I would have to pay for both the lost flower and jewelry repair. To me, this shows that I am getting a low quality ring. Because, again, a $250 14k gold ring should not be falling apart from only three weeks of wear. It is clear to me that this business is okay with selling low quality gold rings and not helping when they break. Please beware when shopping with them. read more

If you're looking for affordable 14k solid gold chains, earrings, pendants, bracelets, etc. this is the place to go! The daintiest 18 inch necklace they had for 14k was only $78! Huggie hoop earrings with some heft to it? $150. Best if you bring cash but they take card. Juliette and her dad were so helpful! Juliette was so patient with me and showed me everything I asked for and I was looking at everything. I was in and out of there in 30 mins. Love the service and the pricing. HIGHLY RECOMMEND read more

My fiance was referred to Israel by one of his coworkers when he decided to start looking for my engagement ring. While it was supposed to be a secret, (long story short) I ended up finding out and became very involved in the ring shopping process. So happy I was because with the help of Israel, I was able to get my dream ring!!! I knew I wanted something classy but modern. I'm not very flashy and I love simple designs. With that said, I thought a solitaire diamond would be the one for me. My fiance knew what type of ring I wanted so before I found out, he was already customizing the ring. After he accidentally spilled the beans, we went to Israel's shop to take a look at the ring he was designing. Israel's shop has multiple diamonds, bands, settings and designs. He is so knowledgable and explained the 4 C's. He showed us what to look for, what was important, and what didn't necessarily matter in a diamond. I learned so much! He wasn't pushy either.. Never did I feel pressured to purchase a diamond. When I saw the ring they were working on, I thought it was nice, but it looked a little plain. Israel then brought out multiple diamonds in different cuts and sizes. After comparing, I realized I wanted something a little more edgy but still classy, a cushion cut! In just a couple weeks, Israel texted my fiance to let us know that he received a diamond that would be perfect for me. We stopped by and it was the most beautiful 2 carat cushion cut. He paired it with a thin band that also had tiny diamonds around. It was perfect! Not to mention, he gave us a great price!!! It's been over a year since then and we recently just popped by this past weekend to look for wedding bands. Again, Israel provided top notch service! In just 30 minutes he found us both perfect wedding bands. My wedding bands perfectly match my current engagement ring. Love it!! My picky fiance was also able to find a tungsten ring that fit his style! So happy to say that we officially found our jeweler! Thanks Israel for your awesome customer service and always hooking us up!! read more

SIE Jewelry - Jewelry Near Me - Los Angeles, California

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I came down to the Jewelry District with my hubby because he wanted to get me a gold chain as a gift. We shopped around and read a bunch of Yelp reviews. We wound up getting a dazzling 20-inch link chain from Israel at SIE Jewelry. To me, part of falling in love with a piece of jewelry is not only the item itself, but also the person from whom you purchase the piece. Israel is very friendly, knows his stuff, has a great selection, fair prices, and is a no-pressure salesman! We walked away from a vendor who had a beautiful chain because he pressured me strongly. The Jewelry District is a fun place to go, whether to shop or just to browse and grab lunch, and I would buy again from Israel at SIE in a heartbeat. Ladies and gents, gold is the investment to make these days! Go do it! read more

SIE Jewelry - Gorgeous 14K link chain -- great deal from Israel and superb quality - Jewelry Near Me - Los Angeles, California

Ask for Ruby , she's so patient and so kind with you ! She knows what they got and if not she'll give you options! Which I love ! Been coming here for years now and I'll keep coming back ! read more

Israel was awesome and super helpful in helping me with my upgraded engagement ring. My ring was amazing and he made it even better than I could have imagined. I will definitely be back for any of my jewelry. read more

Great service!! Will recommend to anyone that's looking for special pieces. Good customer service

This place is amazing great customer service and speedy service...great deals and tbh best deals in town

Israel was recommended to my fiancé by a coworker/friend of his. My fiancé started designing in November my dream ring and with the help from Israel it's absolutely perfect! He told me that he wanted to go bigger but Israel explained to him why not to with the main stone...I mean what jeweler would tell someone NOT to go bigger? An honest one with morals and values that's who (but he explained why). It's a flawless GIA certified cushion cut diamond and believe me when I say...it sparkles and radiates in the sun and out of the sun and I have been getting CONSTANT praises on it and from random people that walk by! It's absolutely stunning, the engagement surprise weekend was just perfect. Israel was more than accommodating, he's incredibly nice and beyond helpful. I had to get it resized as my fingers are super tiny and he kept us updated during the protests when it would be safe to come back. He never rushed us, he took his time and we learned a lot from him. It's crazy to think that we have a life-long jeweler now and I'm excited to be seeing him soon to design our wedding bands read more

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Seriously so disappointed. DO NOT PURCHASE FROM THEM. They totally took advantage of my fiancé and I. My fiancé wanted to get a 2ct engagement ring for me. They didn't have that size so they had to order it. I went in to have it place in my setting and it I thought it looked about the same size as it was before the 2ct was placed in. So I got a second opinion at another jewelry store and they told me it was only a 1.25. They lied and said it was a 2ct. AND THEN after I confronted them, they wanted me to pay an extra couple hundred to put the actual 2ct that was already supposed to be there! Incredibly disappointed. read more

My fiancé and I recently got our wedding bands custom made here for our upcoming wedding. They gave us great prices and amazing customer service! Ask for Israel, he's very friendly and super helpful! They even offer layaway which comes in handy when you see something that you like or must have but can't afford on the spot lol Thanks Israel! read more

SIE Jewelry - Jewelry Near Me - Los Angeles, California

Great prices & they'll customize pretty much anything you ask them to. I'm having my ring repaired here for the 2nd time. The first time, the diamonds didn't quite match the quality of the others but I'm hoping it'll be better this time. They make the cutest name necklaces and I always find the best prices for diamonds here. Customer service is great too, very patient and friendly! read more

I've been going to the Jewelers District for many years. Throughout the years, I've maintained contact with a few shops. A few months back, I went with a friend who was looking for something very specific and found it at SIE. Israel is the person we've done business with. It's so refreshing to find someone to do business with that is trying to HARD SELL. The quality of the item my friend purchased was good for the price she paid. In addition to making a purchase, we had a few of our own items fixed. We went to lunch and by the time we returned, the items were ready. I would definitely do business with them again. read more

Llamé para pedir información la persona que atendio el telefono lo hizo tan mal que despues de unos minutos me senti super incomoda al notar su mala actitud y sus respuestas tan despotas le agradeci por su tiempo y le dije que lo dejara así , que ya no me interesaba trabajar con una compañia que tubiese tan mala atención y ella solo dijo -"ok , que tenga buen día" read more

With so many jewelry places to go to downtown, I'll make it easy for you and say this is THE spot! Israel is always a great help. They have so much to choose from, I won't go anywhere else to buy jewelry. If they don't have exactly what you're looking for, bet they can get it, but in my experience I usually find something even better here. read more

STAY AWAY! WARNING! RIP-OFF SCAM! I went in and showed them a picture of the nameplate I wanted. They said they would be able to do it..no problem. They told me to text them a picture of the nameplate so they can have it on file...I did. I purchased a chain and a nameplate. I was told I need to put half of the cost of the chain and nameplate down and pay the other half when it was done...I did. They told me they would call me when it was done. They never called me I had to call them and ask if my order was ready. Attached are the pictures of what I asked for and what I got. What I got was not at all what I asked for. They refused to give me my money back, and would not negotiate any other way to fix the problem. They knew they couldn't make the nameplate the way I wanted it and should have never taken my money. They would not give me my money back and would not give me the chain or nameplate until I paid the balance. Why would I pay the balance on something I did not ask for. So I am currently on the line with better business bureau! Complete scam! read more

SIE Jewelry - What I asked for. - Jewelry Near Me - Los Angeles, California

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Israel helped my brother pick out a rope chain. It's was a great experience Anne they where super helpful.

Israel Serrano is amazing at what he does, in fact everyone at SIE was amazing, helpful and their customer service is fantastic! My fiancé had a custom engagement ring made for me and it was perfect, and then we went back to have wedding bands made! I couldn't have been happier! They look amazing! I will recommend people to him for a very long time! read more

I have been going to SIE Jewelry for years now and definitely will continue doing business with them. They always have what I need and even what I dont need . They carry a wide selection of amazing pieces that you wont resist. I have never been disappointed. Will continue referring people over thanks to their amazing service! read more

My favorite place to shop for gold jewelry in DTLA. Izzy is very helpful and friendly. Highly recommend SIE jewelry for reasonably priced diamonds and gold. Also they will clean your jewelry if you shop with them! read more

Israel is extremely patient and friendly. He knows his stuff and is passionate about jewelry. He has a broad range of skills and interests; he does not pursue these as a dilettante but as an aficionado. You can come into his store (as often as you want) and he will treat you like family. They count with a wide selection of jewelry and are competitive with pricing, good stuff. read more

Excellent service. Beautiful pieces of jewelry. Honest prices and knowledgeable staff.

My current wedding rings are white gold so I wanted yellow gold to wear when I wear gold jewelry... Nothing super expensive, since I already have my rock, but I wanted the "expensive" look.. Lol.. If that makes sense.., as soon as we approached them they knew exactly what I was looking for.. Once I found "the one" I couldn't get it out of my mind.. Walked around and still came back to it.. Their service is awesome! Israel saw that I wanted something more to complete the ring.. He added another band for a great price! The three together look absolutely beautiful!!!! Exactly what I had pictured! He steam cleaned my current bands really quick (included in price) and even gave us some water while we waited,., we never once felt pressured... Or uncomfortable.. The transaction was smooth and easy.. They have beautiful jewelry! I'm sure I'll be back.. Thank you Israel for all of your help!! read more

SIE Jewelry - This is my new beauty! It's perfect! - Jewelry Near Me - Los Angeles, California

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Wonderful service (professional,attentive and patient)...great affordable prices and best part free maintenance every 6 months. Federico took great care of us ...Thank you so much ..Highly recommended ! read more

My boyfriend and I came here to look at engagement rings. As usual I got a little confused as to what I wanted. Israel came to the rescue. He is very knowledgeable and explained the 4 c's. He showed us some of his best inventory and was patient until I found exactly what I wanted. Couldn't be more happier with the quality of the ring. Diamond is nearly flawless. Would definitely recommend this place to all my friends and family!!!! read more

SIE Jewelry - After our purchase! - Jewelry Near Me - Los Angeles, California

Went here to purchase a 14k solid gold rope chain for my birthday. Israel was extremely helpful and provided great customer service. He was not pushy at all, and was patient and answered all the questions I had about pricing. Great experience! read more

We recently went to LA to visit my cousin and go to DISNEYLAND!! On the drive down from the Bay Area, I noticed that the diamond on my engagement ring was loose. I immediately put it in safe keeping and decided to not wear it out of fear of losing it. I talked to my cousin regarding my ring and she suggested I visit SIE Jewelry. They have been trusted jewelers in the diamond business for years and are known for their exceptional customer service. My husband and I decided to check them out since we don't have a personal jeweler in the Bay Area and didn't want to get ripped off at some unknown jewelry repair shop. We found them in the heart of the diamond district, very accessible and easy to find. We spoke to Israel regarding our ring and he gave us a few options. My husband promised we could add more stones to my engagement ring--as an anniversary gift. I've always loved sapphires and he said we could pop out two diamonds from my original wedding band and add sapphires. With the remaining diamonds, we made earrings for my daughter....How special is that?!? We then proceeded to discuss the design of my engagement ring. I wanted to add sapphires and baguettes to it. He said he could give us a good deal on it and he was right!! He said he could have my wedding ring and daughter's earrings ready at then end of that business day. He would mail me my engagement ring when it would be ready. I just received my engagement ring via FED Ex in a secure package with required signature upon delivery. I love my new set and have officially designated SIE as my preferred jeweler!! For all my future jewelry needs, I will go to SIE. It's definitely worth the drive to LA! read more

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My favorite place to buy jewelry , have been buying from SIE for quite sometime . Reasonable prices , good inventory and good customer service . If you don't see or they don't have what you're looking for , ask I'm sure they will have it for you next time read more

Israel and his staff was very helpful. Although Israel is busy, the young lady took good care of me with a simple name plate necklace for a women. The necklace was ready for pick up within 24 hours, which I was surprised about because it was Valentines shopping. The Necklace came out great and it as cheaper than I was quoted a few other places in the district. Will always check with them before I make a Purchase read more

This place has great customer service and some of the best prices around. Rachel is great help and extremely patient. We will be coming back for more gold soon. read more

You cannot go wrong with this jeweler. The service here was perfect when I came to choose one of the most important purchases of my life: an engagement ring. First off, I had a general idea of what I wanted but I don't know much about diamonds to begin with. I went into the shop knowing what cut of diamond I wanted and what kind of metal, but had no clue about clarity, color, or even what would look the best in the end. That's where the staff at SIE really took over and gave me their professional help. Israel is the man. After I let him know of the basic things I was looking for, he set out a few different stones for me to choose from within my price range. It came down to two stones: one stone had great clarity and was almost colorless, while the other was a higher karat but less clear/more color. Israel gave it to me straight. The smaller stone was the better pick: it looked better with more clarity and less color, while the other stone was technically "bigger" but did not look bigger since it was just heavier (and more expensive). I chose the first stone. When I proposed to my fiance, she was floored at how beautiful the ring looked and cried when I put it on her finger. She has worn the ring for a year now and she loves it more and more every day. In the end, she thought I did a great job picking out the ring. I can't recommend SIE Jewelry enough. I have come back to the shop multiple times and my fiance and I both bought our wedding bands here as well. Israel, Armando, Carolina, and the rest of the staff are so professional and kind. We don't really go to other jewelers because SIE is just that good. read more

Would like to thank Israel and the amazing staff for helping me out with my purchase of a solid 14k gold chain and pendant. With so many options in the jewelry district, I decided to go with S.I.E. Friendly, accommodating, and I trust these guys. They had to custom fit a couple things for me and had no problem doing so and did a great job. Would recommend anyone to buy here and will come back 100% Thanks again. I feel confident and happy with my purchase. read more

These guys are fantastic! My fiance and I went shopping in the downtown jewelry district for our engagement rings and the staff at S.I.E were more than accommodating! After being lied to by TWO jewelers in the jewelry district, finding these guys was a heaven sent! They were honest and fairly priced. It was a great thing we stumbled upon this place because not only did I find my engagement ring, but we're having these guys custom make our wedding bands! AND for a great price!!! Take my word for it. You won't be disappointed with these guys! They're not like all the other jewelers in the jewelry district who just try to overcharge or sell you something you didn't want. They're honest and their jewelry is top notch! read more

I love this place! I wanted to purchase a charm, chain, and bracelet, and they pulled out everything til I found the one I liked. My favorite earrings I bought from here and constantly get complimented on them everytime I wear them. Definitely have some unique finds! Great customer service and a big selection to choose from. I'm definitely coming back! read more

Went to SIE to find a matching wedding band for my engagement ring. Talked to Israel and he suggested getting it custom because my ring was a bit oddly shaped. I went with his recommendation and I couldn't be happier! The fit is perfect! Israel is the best!! I even got my rings way ahead schedule! I will definitely go back for any jewelry needs! You will not be disappointed! read more

I came here to buy a ring, but I wasn't completely sure what I wanted. The man who helped me out was very polite and pointed me to rings that go with my style. Overall, I had a very pleasant experience and purchased my jewelry at a reasonable price. Great place! read more

My friend and i went on a mission to DTLA. to find his engagement ring. Thinking with so many jewelry stores in DTLA this would be easy. It was not at all. It was getting late and with no food we were just done with the shopping. we got a recommendation from very nice people from a gold buying company. The customer service here is top notch. They worked with my friends budget and really tried to help him find what he was looking for. Israel even gave us water and snacks. Beatriz was just wonderful as well. difintely recommend and will will come back . read more

SIE is awesome. Israel is great. Got my fiancé's engagement ring here. Design and clarity was great. Fiancé loved it. Highly recommend SIE to get your jewelry for any occasion. Will definitely conitinue to do business here. read more

My finacee and I came to the jewelry district to find jewerly for our upcoming wedding. First they were very polite and listen to us. They negotiate prices with us were never rude and quality is great. Ivan was the one who helped us. Now we're thinking of going back. I need to buy my fiancee he's wedding gift and he loved a,bracelet they have in stock. Hopefully they can give me a deal. I highly recommend them. Thanks Ivan for all your help. read more

Recently had a custom 14k gold solid rope Bezel made for a Centenario coin. Israel provided outstanding customer service and delivered a quality product. I have definitely found my personal jeweler in Israel Serrano. Thanks Champ!! read more