I was brought here for the first time by a group of Koreans that were spending a couple of days in Brazil on a business trip. After their investigation through Internet and a kind of survey with other Koreans living in the country, they finally concluded that this was the best Korean restaurant in São Paulo and so far, I agree with them.
In the heart of the traditional Korean town of Bom Retiro, as other restaurants of similar cuisine, one issue that needs to be adapted to local customs is their working hours: specially at night, they close quite early for Brazilian standard.
Apart from that, the dishes are very well executed. If you are a beginner on Korean cuisine, better try "Seok Joung Combinado" which can be individual or for sharing by two. It comes with a little bit of each traditional dish, including soup, rice, Korean style sashimi and others that may vary daily. And the price is very reasonable for the quality and quantity.
If you know a little more about Korean food, then try the other dishes in the menu with no fear. A Korean to be called authentic. read more