CHOCOLATE! If you…read morelove chocolate or anything sweet, the annual chocolate festival in Firenze is almost a dream come true! Every year for a week - typically Valentine's Day week - Firenze will host an open market that features chocolate artisans that sell delicious and tempting sweets. Hot chocolate, chocolate fruits, chocolate of every sort - Every booth has an eye-popping amount of different kind of chocolate that you may not even know existed! This is also where I discover this heavenly chocolate called "cremino veneziano" (Venetian cream) which is a multi-layer chocolate that quickly melts in your hand if you don't pop it in your mouth soon and literally melts instantly in your mouth. Oh why don't they make this in the US... In case you can't get enough sweets though, the festival also includes a chocolate cooking show and the booths also sell other non-chocolate sweets like €1 macaron! Sadly (and maybe fortunately), many chocolate items here are extremely pricey, although that's to be expected as artisan goods. For example, my new love "cremino veneziano" is a costly €4.5 for a mere 100 grams... Nonetheless, even if you don't intend to splurge on sweets, definitely swing by here to at least feast your eyes upon the sweets! You can even get a sample or two like how I met my cremino veneziano. While I would not intentionally fly into Firenze for this festival, I would recommend making a detour to witness sweetness if you are in Italy during this time! --- DOVE? WHERE? Typically, this festival is held in Piazza Santa Maria Novella, the church piazza in front of the train station. However, check the website or ask your hotel staff. We nearly missed the festival because it was moved in the last minute to Piazza della Santissima Annunziata, the northern piazza that is a bit out of the way from the typical tourist route. --- tl;dr version 1) CHOCOLATE! 2) Various sorts of chocolate and sweets to feast your eyes (and even sample) 3) Pricey so don't expect to going home in bags without splurging 4) Recommended detour if you're already in Italy

Delicious vegan options! I got the peach and passion fruit flavor. Some of the best gelato I've…read morehad so far on my trip!

I enjoyed the Firenze Gelato Festival very thoroughly in 2011. I was in Florence merely to be a…read moretourist, but this quickly turned into a gelato eating frenzy. First, I wondered through a piazza where workers prepared the tents and booths for the day. The offerings looked rather generic so I moved on. Finally, I came upon Piazza Pitti. As I read the gelato signs and saw some product, I knew I found my Firenze gelato home. Still, they wouldn't open until noon. What to do? I was determined to be first in line, so I started waiting at 10:45am. Finally, it was showtime. €7 got you a rechargeable card and 5 samples. Each additional €5 gets you 5 more samples. And all the sample were quite generous. I enjoyed rice and wasabi gelatos in dark green soy cones, porcini mushroom, ricotta di bufala, mandorla, la pera al pepe rosa, grom, chestnut, persiano with saffron, and so many more After €17, 14 large gelato samples, I was finished at the Firenze Gelato Festival. Cheers to Florence and it's delightful gelato culture. Hats off to their wonderful organization and card system. Each booth swiped your card and gave a receipt of how many samples you used there along with your remainder (genius!). Be aware of mass-produced, generic offerings, though. Look for the artisanal products. Your stomach and taste buds will thank you.

Will give this Christmas market 5 stars for the variety of different items they offer being…read moremerchandise and food.

This was my first Christmas market. Tonight was the first night of the 2017 market. It wasn't too…read morecrowded you could easily shop at the booths. Lots of German crafts and food. The meat both had every kind of sausage and pepperoni etc you could imagine. The guys had the huge sausages. They had white or red(spicy) with or without sauerkraut. Waffle booths, cookies, strudel, pork,beer you name it they have it here. Lots of booths with ornaments. Knit goods and wool shoes. Beautiful backdrop of the Santi Croce church. Lots of covered areas to sit and enjoy your food. Had a blast!