CHOCOLATE! If you…read morelove chocolate or anything sweet, the annual chocolate festival in Firenze is almost a dream come true! Every year for a week - typically Valentine's Day week - Firenze will host an open market that features chocolate artisans that sell delicious and tempting sweets. Hot chocolate, chocolate fruits, chocolate of every sort - Every booth has an eye-popping amount of different kind of chocolate that you may not even know existed! This is also where I discover this heavenly chocolate called "cremino veneziano" (Venetian cream) which is a multi-layer chocolate that quickly melts in your hand if you don't pop it in your mouth soon and literally melts instantly in your mouth. Oh why don't they make this in the US... In case you can't get enough sweets though, the festival also includes a chocolate cooking show and the booths also sell other non-chocolate sweets like €1 macaron! Sadly (and maybe fortunately), many chocolate items here are extremely pricey, although that's to be expected as artisan goods. For example, my new love "cremino veneziano" is a costly €4.5 for a mere 100 grams... Nonetheless, even if you don't intend to splurge on sweets, definitely swing by here to at least feast your eyes upon the sweets! You can even get a sample or two like how I met my cremino veneziano. While I would not intentionally fly into Firenze for this festival, I would recommend making a detour to witness sweetness if you are in Italy during this time! --- DOVE? WHERE? Typically, this festival is held in Piazza Santa Maria Novella, the church piazza in front of the train station. However, check the website or ask your hotel staff. We nearly missed the festival because it was moved in the last minute to Piazza della Santissima Annunziata, the northern piazza that is a bit out of the way from the typical tourist route. --- tl;dr version 1) CHOCOLATE! 2) Various sorts of chocolate and sweets to feast your eyes (and even sample) 3) Pricey so don't expect to going home in bags without splurging 4) Recommended detour if you're already in Italy

This event is still very controversial to my eyes, since they do fireworks in front of such an old…read moremonumental church and the sparks hit the facade during the whole time! But it's such a great show to attend to, the square is packed of curious eyes from all over the world coming to see the Explosion of the Cart! The origin of this celebration goes back more than 1000 years, for the victory of the First Crusade, but it was established as we see it today only on th 1494. There is this beautiful carved cart, very colorful, filled with fireworks that are lit up by a mechanical dove and the fire that comes out represents the sacred fire of victory. It is a spectacle to see and experience together with all the people of Florence. Come and see!