Good place to get some postcards and tourist chotchkies for the people in your life who really like…read morethat stuff.

Be aware of this store!!!! The owner charged the tourist 4 to 5 times of the price than other…read morestores. He would tell you one price to start with and said you have heard the price wrong when you show interests. We though he was trust worthy and believed his explainations. It ends up he was trying to take advantage of the tourists intentionally.

You've got to do the most touristy thing and make it to Victorinox while in Switzerland. My…read moresister got me a customized climber over 20 years ago and she lost hers to the Touchy Search Agents (TSA) many years back, so I decided to surprise her with a brand new one. I too got my self another personalized and a 2023 limited editions. Someone in my party was jealous, so the next day we came back. I decided to pick up some travel gear and got the Airox Frequent Flyer Hardside Carry-on luggage. It's on the smaller end and incredibly light. The store also has cutlery and watches. On the way out, I had to purchase chocolates shaped and wrapped in foil to look like a Swiss knife. I bet TSA would try to make you throw that out too. Note: If you buy enough gear, you could save some money on taxes on the way home.

I ordered 20 custom knives with custom engraving. The order was on time and turned out fantastic!!…read more My employees will be thrilled! Thank you so much!

This location is located a short walk from the central train station. It's a smaller location but…read morehad a good variety of watches. The staff was super helpful but respectful when I wanted to look around for a few minutes. Once I was ready to ask questions about various watches, they were able to answer everything, offer suggestions, and mention a few tips about the watch I eventually ended up purchasing. All in all a good experience and I got a functional souvenir of my trip to Switzerland.

Service was great. We had a very tight schedule because we were on a travel tour. They were able…read moreto help us in such short period of time. They also gave us several spoon souvenirs and half bottle champagne. Their watch selection is ginormous!

The Asian girl here is so rude. When I walked in and talked to her. She didn't even look at me when…read moreshe answered my question. Will never recommend this store to anyone.

I was on vacation with my three beautiful children and we just returned from a visit to Gornergrat…read moreto view the magnificent Matterhorn. Bucherer is steps away from the rail station and my kids wanted to check out the watches. I was not motivated to go in as there is almost never anything for sale and I was tired. Another client was looking at a beautiful Rolex GMT two-tone gray black bezel. He passed on it and I was fortunate enough to get the rebound and it was offered to me. Holy smokes I've been waiting for a GMT for a couple years. I'd be stupid to pass it up so I got it. Laura my client advisor was so helpful and understood that I was vacationing with my dear family and this would be a memory that I would cherish. She took such good care of us and I thank her for offering it to me since the store was full of other clients and it could have gone to someone else. I love this watch and I've been wearing it daily. Watching the secondhand sweep so smoothly relaxes me for some odd reason. If you're in are in Zermatt, I highly recommend visiting Laura and the rest of the wonderful people at Bucherer.

They're tacky, obnoxious and high maintenance but you can't help but love a good cuckoo clock and…read morewhere better to purchase one than the city of cuckoo clocks? (Lucerne, Switzerland) They did it. They took the leap that they had been mulled on for nearly three years. We opted to return to the exact shop that had been helpful and friendly in explaining the world of cuckoo clocks so many years ago. This tiny corner shop has everything from wrist and pocket watches to manual clocks and batter operated versions. My sister opted for a vibrant-colored batter version; whereas, my father chose a surprisingly pricey and ornate manual (not shocking on the manual note because like his clock, he tends to be a pain in the ass himself from time to time;). If you're looking to take the cuckoo leap, I highly recommend this spot. Insider's tips: 1.) barter! And 2.) When you go to sigh the credit card receipt, take note of the nice pen. I fancied it so much I asked if he'd throw it in (this is where I get my dad's asshole bartering tactics) - the owner didn't even blink and brought out a packaged pen for each of us. Writes like a gem.