First tattoo came out amazing! After four months of studying abroad in Firenze, I decided the best way to commemorate my travels would be to get a tattoo on the symbol of the city of Florence, or giaggiolo. I was recommended to Sweaty Betty's by other study abroad students and from the company cards displayed at Le Vespe, a breakfast place my friends and I frequented often. The Saturday before my trip ended, I was a walk-in at the shop and luckily got tattooed by Paul that very afternoon. Paul was truly great in helping me determine the appropriate size for my tattoo so that it wouldn't be too small and blend together. He took the time to make sure I had my ideal photo of the florentine symbol and ensured I was happy with placement of the tattoo on my arm. During the process, he showed me the possibility of how my tattoo would look shaded-in on specific areas, using ink that he placed ontop of my tattoo and before using the needle. His suggestions made the tattoo look even better than I could've imagined it to be! Each time I look at my arm, I'm in awe of how beautiful my tattoo is and how perfect it came out. For any study abroad students or tourists who don't know where to find a trustworthy tattoo shop in Firenze, this is the perfect place to get your tattoo. I highly recommend Sweaty Betty's and I highly recommend Paul! Update: About a month later it still looks amazing! View last photo for update. read more

I cannot say enough good things about Sweaty Betty's. I was blown away by the care, thought and consideration that Paul put into my tattoo design and creation. Paul is an artist. His art and design background gives him a true sense of what will work and what won't. I threw a lot of ideas at Paul, but in the end I gave him carte blanche after I quickly realised that he knew what he was doing, and I really didn't. I'm so happy I did! Paul is not only a consummate professional he is very humble, accurate and is absolutely concerned with the finished product - 100% perfect. I loved the process Sweaty Betty's has: consultation, design sketching, review and colour choice, then the actual work. Each step of the process builds trust and excitement about the end result. Something that struck me as equally important - but nothing to do with their work - is the sense of community. Sweaty Betty's is not just a tattoo studio but a supportive environment where neighbours are welcome. Which is what we all want, right? So thank you Paul (and Bradipo) you guys are magic. read more

This place is a great little shop on the oltrarno in quaint piazza della passera. I found the shop through Instagram and was really impressed with all of the artists work. I stopped by on the first day of my trip and was greeted by Ivan. We spoke for a minutes in Italian and he made me feel totally comfortable about making the decision to get a tattoo from him. I showed him an image of what I wanted and within minutes he was drawing it up and I got the tattoo within the hour. He did an awesome job and I'm happy to have a small piece from him to remind me of my trip! I am from New York and a lot of tattoo shops are intimidating and pretentious but I didn't feel that way at all at this place. I've also been to other tattoo shops in Florence and they weren't nearly as nice. Everyone was super nice, spoke English, and Italian if you want to practice! The studio was clean and comfortable. Highly recommend you to stop by this place if you're thinking of getting a tattoo in Florence. read more

Found Sweaty Betty on yelp while I was looking for any tattoo artist that would do a finger tattoo for me or at least talk about it. I got a quick response from Paul about my questions and we quickly set up an appointment!! The shop was relatively easy for me to find and both tattoo artists were super friendly! We discussed my original which they talked me out of thankfully haha and chit chatted! Both Paul and Bradipo are super cool down to earth people and very easy to talk to. We discussed my backup tattoo idea which is what I ended up getting and I'm so happy with it! Bradipo did my tattoo for me and it looks awesome! I'm waiting for it to heal before I get a good pic of it. All in all I highly recommend coming to Sweaty Betty for your tattoo needs, you'll have an awesome experience! I'd honestly go back just to hang out with the guys. Oh and Paul is Canadian (I believe) so for any English speakers you don't have to worry about any miscommunication! read more

We walked into Sweatty Betty while we were on vacation and spending just one afternoon in Florence. When we got there Paul was very polite and worked with us to get in for a tattoo later that same day. The building was very clean and everyone was super professional and made it really a fantastic experience of getting a tattoo abroad. Not to mention that it looks absolutely amazing and very reasonably priced. They also spoke English and made it very easy to communicate what he wanted and transfer it into the sketch. The artist that completed the tattoo, Bradiop helped finalize the sketch and produced a great piece that we love. So far we have gotten many comments on the tattoo about how nice the line work is. We cannot say enough good things about this place! read more

Sweaty Betty's is by far the best tattoo shop I've ever experienced. Two great artist, Paul and Brian. They were extremely friendly and very hospitable. My boyfriend had the pleasure of working with Paul who did an amazing art piece for him based of what he was told. We had a time constraint because we were leaving to Venice the next day and it was New Years Eve. Paul is such an artist at heart that he would rather stay to create art then to leave early for drinks. They offered us wine, our choice of music, basically made us a part of the whole experience. We are from NY where there are tons of tattoo shops, but this experience is definitely what it is all about. My boyfriend could not be happier! Highly, highly recommend this place! Thank you again Paul! read more

Have been following the shop's Instagram for quite a bit and when I had a trip planned to Florence, couldn't pass up the opportunity to get tattooed by Bradipo. I gave him the bare bones of what I wanted and he delivered more than what I had expected. He was very patient and lovely in general (and allowed me to nap through most of the session). The place in itself is very quaint and clean, very comfortable. The entire team comes and goes and are very professional yet warm. Definitely a very good place to be in with quality tattoos! Would definitely recommend and return for clean, bold, professional tattooing. Thanks for the masterpiece, Bradipo! I'm so proud of it. read more

I had one of the best experiences getting a tattoo with Sweaty Betty's! I'm studying abroad in Florence and wanted to get a tattoo while I was here. I had an idea in my head and emailed with Paul a bit to set up a consultation. When I went in he and Nadia had already been drawing up potential tattoos! I chose a beautiful one, then went in the next day to get it done. It was so relaxing in there, and Nadia even came up with a really sick alteration to the design mid-tattoo that I absolutely loved. Overall it was a very personal, relaxing, exciting experience and I'm so glad I went there for my most recent tattoo! read more

My family had planned to get travel related tattoos before our trip as mementoes...we just werent sure on what leg of the trip...we came across Sweaty Bettys on here and decided to make them our first port of call once arriving in Florence. We were walk ins and Paul, Brad and Ivan couldnt have bern more accommodating! 3 of us had our tattoos drawn up and done then and there, and the other one is going back in two days to have his done...We are stoked with the results, especially as two were first time tattoo recipients...who are now planning their second!! Highly recommend these guys x read more

My mum and I walked in on our last full dag in Florence to get a mother-daughter tattoo. Paul welcomed us immediately and asked what we wanted. He was busy with other customers so we made an appointment for later that day. My mum, a self-proclaimed 'tattoo-virgin' went first and Paul was really nice. Explained everything and made her even more at ease then she already was. I went after her and he did a great job!! He explained about the aftercare and what we should and shouldn't do really well. We both love the result!! So, if you read this, Paul, thanks!!! read more

Awesome experience here! I am on vacation and I came in as a walk-in. The shop is not too hard to find if you have google maps. I spoke English and they were fluent. They welcomed me and gave me a time estimate and quote right away. The whole process only took an hour. I wanted a small black and white 1 inch tattoo done by Paul. He is extremely friendly and professional. I felt very comfortable and welcome. Whenever I come back to Florence, I would definitely come back here. I very highly recommend this place to anyone looking for the perfect souvenir. read more

A great experience from start to finish. They offered me coffee and a stress-free environment to turn my concept into reality. Giovanni's dotwork is on another level and everyone was really helpful and friendly. I came in as a walk-in and was able to get a 2+ hour piece done before the end of the day and it came out perfectly. If you're looking for a shop in Florence to get a tattoo done and you have any concerns about language barriers limiting your ability to communicate what you want - they have a great bilingual staff and a lot of talent! read more

I came to this particular tattoo shop while in Florence because of all the positive yelp reviews, and I was absolutely not disappointed! I had a general idea of what sort of tattoo I wanted, but hadn't completely hammered it out yet. Giovanni helped me work out my plan and was especially helpful on deciding what the placement of the tattoo should be. He and Paul worked me into the schedule effortlessly and were friendly and pleasant to work with the whole time. Next time I'm in Florence, I'll be stopping by again! read more

First off the owner is amazing. She was so helpful with what she thought would be the best placing and what size would look good. She was so friendly and we had such great conversations. It felt like I was hanging out with a friend didn't feel awkward or anything. She is amazing she killed it. I wanted a tattoo to commemorate my trip to Florence for the first time and I couldn't have asked for a better experience to add on to my collection of tattoos. Definitely will come back again. read more

A clean little studio right in the heart of Santo Spirito. Great service, really nice vibe; they kind of make it seem like you are chilling at your cool friend's very well decorated living room. Really happy with the work I got done there too. I went in with a pretty unclear idea of what I wanted to do and Martina, one of the people that work there, really helped me figure out the best way to get my idea out of my muddled head and onto my skin. read more

I researched shops for a small floral piece to commemorate my trip to Florence and decided on Sweaty Betty's- and they made my experience unforgettable! They were so open, welcoming, and professional yet laid back, and made me feel very comfortable. Giovanni drew up beautiful designs for me and my friend and did an amazing job with his line work and detail. If I ever come back you can bet I'll go to Sweaty Betty's again to get another piece! read more

I decided to get a tattoo while I was visiting Florence and contacted Paul with short notice about a very detailed and special piece and he did an amazing job. Better than I had ever hoped for. We sat down for a consultation and he took my ideas and brought them to life. Then since there was such a time crunch he worked for hours to make sure the tattoo came out perfectly and I couldn't be happier. read more

Came from Viareggio to Florence to get my tattoo done at Sweaty Betty's after the great reviews I've read about them- and I'm so happy I did! The shop has such great decor which really sets the ambience. Giovanni did my tattoo, he was very professional and knowledgeable and made me feel as relaxed and comfortable as possible (it was my first ink!). Thank you again to the whole team. read more

Incredible, individual pieces of art! Gentle, clean, comfortable, professional and creative people, Paul and Bradipo are the best, I was tattooed by both of them, Paul twice for a large piece that i am in love with. They both have very different styles, beautiful and unique in their own ways. 100% would recommend Sweaty Betty's, i'm going back again next July! xx read more