This store should be closed. They scammed my parents and opened 3 credit cards for them without their knowledge. Thats fraud. They cannot deny it because other customer reviews on google had the same experience. Same amount 19k. How strange that 2 people purchased same amount of jewelry. They should be 0 stars but for me to post this, I need to give them 1* read more

I had very terrible experience with them, they charged me for something which I never got, My credit score messed up because of them, I really don't recommend this jewelry store read more

Glad I came by to check out their merchandise they all looked amazing! I highly recommend them

Anne and badeth was so amazing and gave me the best deal. Very happy with my purchase and would definitely recommend them

Overcharges their jewelries and deceives you. The store staff, especially the Daly City location (but I'm sure in all of their stores) are like Vultures, so hungry to get a commission and worse than any Car Salesperson that I have encountered in my life! They consistently harass you to buy more product even though you decline repeatedly. They tell you to initial and sign a Contractual Form that is not even filled out with the costs of the jewelry or jewelries that you're buying. Worse of all, they sweet talk you about their great promotion, hypnotizes you then puts a spell on you like Witches, yet don't tell you of the 2% promotional fee of the total costs, after you have signed your life away. Once your sale transaction is completed, you are told nonchalantly that they have a "No Return, No Refund Policy", only even Exchanges, just before you leave the store. So Warning, stay away from S&L Gem Co! read more

S&l Gem co promotes unethical sales tactics towards the elderly and consumers that do not understand and basis of credit and sales. My elderly mom who visited the store on 9/25/24 was a victim of financial elderly abuse when 3 of the stores sales associates took advantage of her. My mother was only interested in one item but eventually she came out with 5-7 items of jewelry totally $19k. The 19k was charged to 2 new credits opened at the store. When I was notified by my mother of this 2 weeks later she was unaware of the charges and the 2 new credit cards opened by the store. When I reviewed the receipts of course it say no returns. I visited the store and talked to Anna (the manager) and she was no help and basically said "your mother knew what she was signing and that she needed to speak to her regional manager". It took the regional manager a week in a half to get back to me and we set up a meeting. During that meeting, I found out that the credit card application had incorrect information entered by the store associates. The monthly income was over $7k, # of years at current address and employee status was incorrect. When I brought this up the regional manager (Gia) was quiet and said nothing. She had to check with her associate and when she finally got back to me 2 days after, all she said was "your mother verified the application and signed and we are unable to accept the return. During our meeting I specifically asked her "are these questions asked and she said yes. If these questions were asked the information on the application would be correct. This store at serramonte along with other locations in tanforan mall and great mall is filled with unethical sales associates who target the elderly. I will be taking legal action against this company and hope to shut them down and held them accountable for their actions. read more

This is the best place to buy 24k gold, they have the best price and the staffs are always helpful, you can get a great deal for gold and they give free gifts also. read more

I just walked in to see if they can change my battery and it cost $45 which was still expensive but I did anyways. I came back in 30 minutes and the 2nd hand wasn't working so they had to fix it again. I wait for another 10 minutes. When I came home, I realized they damaged the face of my watch. Called back the next day and they said nothing was touched and my watch was old...and they will not reimburse me for anything or fix the watch. I haven't touched my watch in 2 years and I know it wasn't damaged when I gave it to them. This watch was sentimental to me so it wasn't just a watch. Anyway, I will not recommend this place for any battery replacement. Always check before you leave an establishment because this could happen to you. read more

I was Christmas shopping at the mall and stopped in on a whim to see if they could size my ring finger. There were NO customers in the store. There were 2 employees doing nothing. I was told they could size my finger but that they would charge me $10.00 to do so. It was clear they had no interest in pursuing my business. I went to a different store and they kindly sized my finger for FREE and I ended up buying a pair of Diamond studs for my mother. No way I would ever return to or recommend S&L jewelery. They don't want your business. read more

They are misleading customers telling them that they could pay whatever amount they could

Great customer service with many selections and options on the right piece to get. Be sure to look for Ann, she has great knowledge and can find you what you want. read more

I was passing by and decided to look at some 21k gold pieces. They were selling by piece instead of weight of the items. I the items appeared hollow and light . The two salespeople were pushing to sell expensive jewelries versus what I was interested in. Looking at. They said I can apply for credit without impacting my credit score - asked for two ODs- big mistake - when I got home they did 3 hard pulls on my credit - there doors some points down my credit score. They lied about a soft inquiry . I got multiple alerts that there were 3 companies they pulled from - genesis, bank of Missouri and Wells Fargo . Then when they found out the credit limit I was approved for which was less than what they were hoping for to sell.overpriced items they tried to sell me a lighter necklace with the same tag price amount- from a solid piece to a hollow piece. I was ticked off later on and left , but due to my haste to get away I forgot my two IDs and had to go back the following day. Also they were punching for me to get a $3 k necklace and pendant set - which was light in weight and they sandbar will give you a free watch with that - they said 12 months to pay on the day I left. Then they dropped it to $2.5k but I have to put a $500 down the finance the $2k....anyway I left the first day . The second day when I got back there was a different manager , they were distracting me from getting my ID for 5 minutes before I got them back as I forgot it the previous day when I left in a haste. Same sales last irs came over but now the female manager. Instead of male manager from previous day. I had jewelry scale now with me this time and asked for the items they were trying to sell me - based on the weight of the items and current 21k gold rate the items on melt value was only around _$1.2k , with differences 1300 (2500 asking price ) which means their mark up is about 52% on actual gold value of items.!they were surprised I had a scale with me . I told them items were overpriced and just to give me my IDs back so I can leave. At this point they gave me my card as they realized I am not buying any items. On my way out the manager said I can have the items now for $2k but she is only giving me 3 months to pay for the items , no free watch . So they means they dropped from 52% mark up to now 40!percent mark up or profit for them. I could have baffled a bit more or taken the offer, but the thought of running my credit with three hard credit pulls without my explicit consent (they lied about not affecting credit when they check on those, taking my card stand not returning them promptly to make you a hostage while they trey to sell you items, and trying to give me lighter items hollow purses from solid items with the same MSRP tags was deceitful , plus the overpriced items -- made me not take the last ditched offer before I left... and in addition the terms was changed to have to pay in 3 patents versus 12 payments... pls avoid this place. I must admit that their gold pieces looks nice. Real hard sell once you are there. Don't give them you IDs and don't believe that your credit will not be affected when they look at your credit, they will run you credit not just one inquire, but I go three hard pulls - had to respect this. Worst experience at a jewelry site they were not rude, but more deceitful ... read more

Lucy and Ann are very friendly and helpful every time when I am shopping at S & L Gem. The jewelry are very good quality and prices are reasonable. I am really recommend people to go there when you want to buy jewelry. read more