I feel so sorry for all the negative comments here, but I want to share with you my personal story with S & L. You know, it is so hard to find a jeweler that you can trust, but I feel so lucky that I found one! When I stopped into Jewels by S & L, I got so much more than I ever expected. I found a jeweler that was not only honest, trustworthy, and knowledgeable but is also passionate about their clients. It has been over a year since I got the wedding ring from my husband, and I still wake up every morning, and love love love the beautiful creation on my finger that my husband bought me from them, and to this day, still get compliments on what a gorgeous wedding ring set I have. My husband and I had been searching for the "perfect" wedding ring set for quite a while in CA. When a friend of mine found out that we were looking to get married she suggested, and had only the nicest things to say about S & L. Knowing word of mouth is sometimes the best advertising, so we decided to pay S & L a visit ourselves. I had the perfect diamond in a setting that my mom gave me when she passed away, although it had sat on my finger for more than four years. My husband and I went to every major jewelry chain in San Bruno, and they all had the same type of selection, and all tried to get me to settle for what they had in their display case. Some had even refused to set my diamond in one of their settings and suggested I buy what they had to replace my near-flawless diamond. With 15 days left before I had to leave on my wedding cruise, we decided to give it a last try. So, we stopped by S & L Gem Co. When we arrived, I figured I was going to have settled again so it would not hurt. We were greeted with warm, genuine smiles from the salesperson here. I told them what I was looking for, and they showed me what they had. Although they had beautiful things that I had never seen anywhere else and could be modified to be close to what I wanted, but you know, nothing was exactly what I was looking for. So, we started talking about that. We discussed the different design elements I wanted to incorporate, and they took measurements of my diamond, redrew what I had with measurements to give it scale and proper dimension. There were many nights that I wanted to settle. But they did not want me to. It was clear that I feel like client satisfaction is their priority, and they are genuinely passionate about that. I understand that being in this particular industry, you have to face a lot of happy clients and also not that happy ones too. But I would say my experience with them is wonderful, and I cannot say enough good things about S & L!! So, when the day came, my ring was the most beautiful set I had ever seen. It was better than what I envisioned!! I am stopped by random people who comment on my rings all the time. This thing sparkles for miles! Thank you, S & L, for your commitment to excellence. I will definitely recommend you to all my friends and family!! read more

I accompanied my friend to S&L Gem in the Roseville Galleria when he bought a pre-owned Rolex on September 19, 2025. The manager, Gia, promised that he could return it within 24 hours for a full refund if he changed his mind. The next day, we learned from a Rolex dealer that the watch was nearly 30 years old, not a 2022 model as Gia said. When we returned it within 24 hours, Levi and the staff refused to process the refund because the manager wasn't there. Later, Gia claimed the sale was final--something that was never disclosed or signed knowingly. They still have the watch and only refunded a small portion. Very dishonest and misleading business. Avoid this store. read more

After contacting the corporate office for S & L Gem Co, I was contacted by a regional manager. After reviewing my sales receipt, they admired that cleaning, polishing AND re-engraving was covered under the warranty i purchased. They have since reprimanded the 2 saleswomen who interacted with me and one of them was transferred to another store. My advice to anyone with a grievance should always take it to the corporate office if they local store refuses to work with you. read more

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They're bend the truth. Or at least don't disclose everything. I bought a chain last year. From what I can remember, in person they told me I could "Upgrade" my chain as long as I paid the difference. I remember because I asked multiple times. They never said anything about the upgrade had to be double the price. I didn't find out until I look at my receipt. My fault for not asking the right questions. read more

Worst jewelry store. Already bad enough if you're buying from the mall. These people literally scam the living daylight out of you! I paid ridiculous amount of money for a chain that should've only been 500 and I got charged 2,100$!!!!!!! I understand it's a shop but they said they don't go based off the weight... yet alone they're gonna charge me three times the amount just because the work was done??? Sadly and unfortunately im still paying off the chain so i'm doing everything I can to sell the chain and the embarrassment that I get from every message saying I got robed and scammed by this jewelry shop. NEVER AND I MEAN NEVER SHOP HERE. If there was a petition to shut this place down, i'd sign. read more

Just bought a wedding band from this jewelry shop. The staff was great, they were really nice and helpful at explaining all the features of all the rings. We went to a lot of shops both in Galleria and outside but we got the best diamond quality in our opinion and best deal for the ring here. A couple of stores we went to talked poorly of this place which was extremely distasteful of them in our opinion. Everything we saw here was legitimate and we would buy from them again. read more

S & L Gem Co - Two rings we are deciding between - Jewelry Near Me - San Bruno, California

1/2 star rating for this place. I'm giving them half a star because the bracelet my boyfriend got me from this store was beautiful. So kudos for carrying something nice. Although, When my boyfriend bought the bracelet, they promised that he can bring it back anytime to get it readjusted in the event the bracelet was too big. When we went back to get it resized, of course the salesman decided to BS us and said if they were to resize it and remove the links off the bracelet, it risks the chance of damaging it. They HIGHLY suggested to upgrade the bracelet for something else. Of course they were trying to make a sale. I went to another jeweler who removed the links with NO ISSUES, for only $15. S&L jewelers - you're a bunch of liars and do not take care of your customers at all. The S must stand for Slimey and L must stand for Liars. Thanks for nothing Slimey Liar Jewelers read more

S & L Gem Co - Jewelry Near Me - San Bruno, California

Update 2022: in researching this watch further, upon disassembly I found that the serial and reference numbers on both the band and the watch have been scratched off. This is indicative of stolen merchandise. Buyer beware. read more

S & L Gem Co - Jewelry Near Me - San Bruno, California

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This store harasses the customers walking in the mall. I had a very bad experience with one of their staff. He was yelling at the top of his voice to catch my attention. Your business should be conducted in the rightful and decent manners, especially inside a reputable mall. When I confronted the staff, he said he had the right to do it because I was in a public place which I disagreed with. read more

I was passing by in front of this S & L Gem co, at Great Mall, Milpitas, suddenly a sales lady grabbed my attention to see something inside the store, she said they have coupon, a Filipino sales lady who called me Ate, and showed me a piece of bracelet and pendants and necklace, and made me picked a raffle ticket with a $500 written in it. Price of their jewelries is exorbitant. She said, a piece of jewelry is free with that ticket, and that I'm not obliged to purchase anything. She and the other male coworker, enticed me to buy, and said, buy one, get one free, they just want to see my two IDs. Another saleslady with light complexion asked to see my two IDs to qualify for the free jewelry, and filled out application for me for a new credit card with Synchrony. These sales people tried their best to force me to buy jewelry, and I didn't like that, even uttering unkind words to me, because they felt I would not buy anything from them, i would describe elder abuse words. When I told them, i want my IDs back, not buying anything, just want to go home, the two salesladies, I don't know their name, got mad at me, both told me loud and clear, "Go home, go home, go home." Actually, they don't even want to give my two ID back to me, and said it's pending. But then finally gave them back to me, and didnt even want to return to me the filled out application, but just gave me a copy. I just told them "You should have to have good customer service." These two people mainly, the two salesladies used nice words to entice customer, but if you don't buy any jewelry, their true color comes out, they were very rude to me and disrespectful. read more

S&L gem in Great Mall Milpitas is charging way overprice on their jewelries. I wouldn't recommend this jewelry store. They usually pressure the buyers and doesn't explain everything until the paper works is done . There you go !! Your credit is way way too much! read more

Do not go to the Tanforan location. My mom who is elderly went in because she saw a free promotion for prizes and money. They showed my mom a set of pearl earrings and a matching necklace. To my moms understanding the earring were only $180. They told my mom if she opened a credit card with them she can get free prizes like a LV bag and iPhone 15, so my mom did. She kept repeating I don't have to pay anything right? And they kept showing her the $0 balance on the receipt and made her sign. She kept asking if she had to pay anything for the jewelry or the "free" items they gave her but they kept saying 0 and pointing to parts of the receipt that said 0. My mom ended up buying $25000 worth of jewelry and she didn't even know it. She was told she didn't have to pay anything. I think this shop took advantage of my mom because she is elderly and doesn't speak or read English very well. I told her the "free" items she received didn't sound legit and to go back to the store and double check and that's when she found out she had a bill for $25k. When she went back to return the items they said there was no returns. So to do her a favor they accepted the return of the $25k jewelry and sold her a set for $10k. They wouldn't refund my moms money and my mom just wanted to get out of there and accepted whatever jewelry they gave her for $10k and purchased that instead. She didn't even like the set they showed her but they kept saying they wouldn't refund her money so she felt stuck. read more

Crystal & Marilys have been exceptional with their customer service, they are very knowlegable and always there to help me with my jewelry.

This is absolutely the worst money Ive ever spent in my life!!! I went to this jewelry store about 2 years ago and bought my now husband a gold plated bracelet with his name engraved 3 days later it was green, so I went back asking to be reimbursed. they refused and said we can only fix it, so I very politely ask if they could change it back to the silver it was before and just Re engrave it. they did so only for me to get it back with what looked like little KID writing it was the worst writing on Jewellery I've ever seen in my life!!! (I will post the photo!!) After I went back and refused to take it as it was they very rudely took it and attempted to fix it again its horrible!!! the bracelet was NEVER how I wanted it and I still hate looking at the 400$ mistake!!!!! read more

S & L Gem Co - Worst money I EVER SPENT!!! - Jewelry Near Me - San Bruno, California

My husband bought my engagement ring here. One year later he asked if I wanted to upgrade my ring. I didn't even know that kind of thing existed, apparently it does with S&L Gem!!! S&L worked with our budget and was super helpful and patient with me. They helped me get the ring that I wanted and was super nice about it. I was a little picky because I wanted to get the perfect one for me and they helped get to that point! I'll be coming back here for my future jewelry splurges :) read more

I bought a piece from Anna. She's a good salesperson. I gave the usual - "I'll think about it" and she wouldn't take the hint and instead showed me more. If you don't like push salespeople, however, you may not like it here. Their pieces are pretty. I'm giving it as a gift so I won't be able to tell how it stands up in quality. I bought a piece that is sterling silver with white gold finish. She says that this way, it doesn't require polishing, and it won't chip like plating. I don't know how true that is. read more

S & L Gem Co - Sterling silver with white gold finish - Jewelry Near Me - San Bruno, California

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I really enjoyed buying jewelry on this store all the staff are very friendly and easy to talk to.Especially Andy super nice and always giving me a good deal.They have a family atmosphere , like you belong to the family. read more

Really one of the best jewelry stores and jewellery purchasing experience I have even had. Thank you so much guys for taking care of me and my needs. Im so glad to do bussines with amazing, loving, caring people that actually love their jobs and do very good at it! Best customer service I have seen in a jewelry store honestly and I definitely been to a. If you or your family are ever intrested into purchasing very good quality jewelry and have your experience be easy and smooth make sure to go to S AND L in san bruno! Want even more help? Find sales representatives Mirna, Jije, or Andy and they will insure the best experience and pricing for whatever you love. And oh also make sure to check out their credit building and financing options for the easist buying experience with mininal money down! read more

S & L Gem Co - 999 gold chain - Jewelry Near Me - San Bruno, California

This place does not comply with State Laws. Less than 7 days later, went back and attempted to simply return my items. They stated that they did not accept returns as stated on my receipt. However, per the department of consumer affairs, return policy must be displayed at each cash register and sales counter or at each public entrance, or on tags attached to each item sold under the policy, or on the retails seller's order forms (if any). As I was walked around the store, I only saw one tiny sign, posted on one of many counter-tops. I spoke to Lucy about my situation and explained to her "Legal Guide S-6 DISPLAY OF RETURN POLICY BY RETAIL SELLERS" and she totally disregarded what I was saying. Mind you, I was coming in less than 7 days after my purchase... These guys are only in it for the money. Customer service isn't a priority. If they properly posted their signs correctly, I would shut up and take the loss but have some integrity and accept fault and learn from it. I should be expecting a call within 7 days from their higher up so hopefully this 1 star review may turn around... who knows read more

I am really disappointed in S&L Gem co.! Ever since I have dealt with this company they are very slow and giving me a monthly statement in order for me to pay for my merchandise. The statements are always late which makes my payments late and they tried to say I need to pay a late fee! I never pay a bill without a statement because people can say they never received it. If I had known they would be like this I would not deal with them I would get my jewelry elsewhere! People buyer beware! read more

S&L Gem is simply amazing to work with. Staffs were friendly and pleasant to deal with. Extremely patience with us, boyfriend and I didn't even feel pressured. We left with an engagement ring that fit our budget, we could not have been happier with the help of S&L Gem. Overall it was a great experience for us! Strongly recommended! read more

If there is a ZERO Rating I would click on it right now! It's my husband's birthday today and we went to this store only to get the WORST Customer Service experience we ever had in our 49 years of existence both here in the US and Philippines. My husband complaining about a merchandise he got a week ago and this manager Andy and sales rep Vangie argued and yelled at my husband and said they would call the security if we don't step out of the store. In the first place they were a bogus seller! They didn't give my husband the paperworks that needed to be handed to him on the day he bought the merchandise. The financial institution was not following the terms that their store and my husband talked about. Andy the manager lied that the payment would start next year when in fact the financial institution's already billing my husband after he stepped out of the store. They are bunch of Liars! They lied to people just to sell. My husband was so upset and his blood pressure was really high when we got home. Never ever get into their trap!!! S & L Gem and Co Tanforan - San Bruno, Ca. read more

S & L Gem Co - My husband and I requested the Security Officers of Tanforan to deal with these liars!!! - Jewelry Near Me - San Bruno, California

Do Not Go Here! Beware! They're Absolutely rude, customer service is terrible! Right away my friend and I felt the bad vibe from this place. We walk in with no greeting and no one willing to help us. Is it because we're young and look like we can't afford to buy jewelry? You can't judge us just by our looks. We automatically knew they did not want to help us because they felt like we would be wasting their time. This place was very unwelcoming. Never again will I go here. The workers look like complete snobs, we would approach them and they would walk away or give us a rude smirk. read more

I had a great experience at S & L Gem. My husband and I were shopping in the area and stopped in this store. We were looking for new wedding band since his was lost in the move. Well we ended up buying him a new band and I got a fabulous new 1.55ct diamond ring. Thanks honey for the ring and a big thanks to Kathy for the great price and wonderful service! We'll be back!! read more

Beware! they have bad selling practice. They will open you a credit card and run your credit without asking your permission.once they know you have that approved with big amount..the manager itself will not stop and convincing you to buy their jewelries and add on extra free watch..there is fraud in the first place of running your credit score and applying you a new card.. read more

Came in to Concord location and was greeted by Delia Castro. She cleaned my jewelry. She was very knowledgeable and has great customer service. I will be coming back to purchase more jewelry. read more

I have been shopping at S &L Gem for years. Their services are always excellent and the price for the jewelry are very reasonable. I am very happy with them. read more

Bad experience. Very less variety. After 5 minutes, we entered into the store, the staff was trying to rush/force us to buy a 1ct diamond ring without even knowing what we want. Pathetic experience. Don't go here to make your life long and big purchase - which is for a memorable life moment. I interacted with two staff members. One of the lady didn't even know the details and the second showed us 3-4 rings and was rushing us to buy one of those. Avoid this store at all costs read more

I buy some jewelry from them in 2017. Came today to fix something. They said they will not help me because I owe them $2000 from 2017. Nonsense. Crazy people. read more

They are nothing but liars and fakes just like the Asian lady name Anna. She forced u to get more and one you get for free. I end up paying $400 a month with her lying customer service. This is at serramonte mall. I would not recommend anyone going here at all. They will force u to buy and pretend it looks nice on you. read more

I've passed by this place serval times at the Tanforan Mall while shopping. Today I decided to take a look at the selection of jewelry that they had on display, now mind you they had 3 associates working at the time! One associate was on the phone, cell phone that is, the other associates were doing absolutely nothing but staring at me take a look at the jewelry they had on display. The associate on his phone finally decided to greet me after the few moments that I stood there but when he said hello he was still looking on his phone! So I figured I Take a look at the jade pieces that they had on display which allowed me to take a walk through the jewelry store! And still nothing! I never was asked hey do you have any questions or maybe how can we help you..... oh an did I mention I was the only customer there at the time! Never again will I go back or recommend any one to purchase from this store! I've been to other jewelry stores at this mall an other places that give great service! There's no excuse to treat a customer that way! Especially a customer that loves to buy jewelry! read more

S & L Gem Co - Jewelry Near Me - San Bruno, California

2 stars because I did get my refund. I bought a couple of items for my wife for Mother's Day last week. One was a tennis bracelet sold as having white sapphires. She wore it at the weekend and some of the stones fell off. Checked it in more detail and quite a few are loose and the stones were not white sapphires. Took it back today and they initially told me no refunds as was displayed on the receipt. I argued about it not being white sapphires and actually being manufactured stones and they agreed and offered an exchange, but no refunds. I had my doubts about overall quality now and did not want anything else from there. I had seen other reviews about no refunds, so had gone in prepared and pointed out the California attorney generals website explicitly says "The policy must be displayed either at each entrance to the store, at each cash register and sales counter, on tags attached to each item, or on the company's order forms, if any. A return policy printed only on a receipt, for example, is not sufficient." It was not displayed as such and so they quietly gave me my refund. Moral is check he quality before you buy and be certain and also be armed with the right info when you have to go back. read more

don't go within a 200 feet radius of this place. they pressured my older and naive mother into buying a LOT of very overpriced jewelry when she was just browsing alone. they would not accept a refund, but only store credit. if you step foot near this store, you are at risk of getting scammed with overpriced jewelry. if for some reason you do go in and look around, just go on ebay and search for the same thing for half the price. read more

I purchased a pair of earrings from them several months ago. They said they would be in in a week or so. I literally called them six or seven times over the next two months. Each time they told me a manager would call me back but no one ever did. I had to contact my credit card company to dispute the charge and get a refund. Rude behavior. I wonder how many people just give up and let them keep the money. read more

Make sure you do your homework before you step foot in here. S&L has a decent selection, with more stuff not on display. But I would highly suggest that you don't think about purchasing unless you have some notion of the value of the piece you want. And when you do, be prepared to haggle down. Also would be helpful if you know the difference in quality of stones, for example manufactured vs. natural stone. If this is not you, there are other jewelers in the mall. read more

0 stars but I can't give it. They will not issue me a refund even though the necklace I bought for 800 dollars I was told by a jeweler was worth 20 dollars. They say you can exchange but they don't tell you that you can only exchange for the same amount so now I am stuck with a bill and no jewelry. I disputed it with the bank and since it says on the receipt that there is no refunds they denied it but on the receipt it also said that the jewelry was from hong kong when on the necklace it said from Italy. Crooks! read more

I have made several purchases here. All at a very good price, customer service is 5 stars.

I don't like these peoples lies they tell in this company. A bunch of lies that don't represent their customer service. I'm really not happy with all of them. Please do not go there at all! It's a warning! Don't go to the one in SERRAMONTE SHOPPING CENTER BECAUSE ANNA THE REPRESENTATIVE IS A LIAR AND WILL SINK YOU INTO PAYMENTS YOU DONT WANT. Be ready for their lies if you go there! read more

I purchased my very first ring from these guys... I sure wish I would have read the yelp reviews before doing so.... When I purchased my ring I was very open about my lack of knowledge surrounding jewelry, BIG MISTAKE, Ana took complete advantage of it.... The ring I purchased was $1500, I some how got it for under $500, should have walked right then and there.... About a week ago i decided it was time for an upgrade SO I took my ring into a pawn shop to sell, they informed me that the ring was SILVER, I purchased it as white gold.... Needless to say I was livid... I called the store and Ana pretty much called me a liar, said to show her the receipt, it's been years, the receipt's long gone... Take my advice, spend the extra money and go to a real, quality jeweler... these people are a scam.... read more

Lesson learned from the negative comments here. They actually did me the same thing - asked me the ID card and ran to the computer. Then they used another salesman to disrupt me by selling me something, so the other saleswoman can check my credit (as I am assuming). Guess what? The salesman tried to sell me a Tissot while I would never buy a Tissot. I just needed to replace the battery of my watch, and unfortunately I found this terrible place and learned the lesson. Even though I paid the battery and the replacement by cash, they did the same thing to me like the other people in the same negative comments here. Don't go there no more! read more