Rock Etiquette

•$$$

Me and my bf stopped by here the other day! It was so…read morebeautiful and clean. Dez was extremely helpful and kind. We will definitely be coming back!

This place is such a beautiful setup, artistic painting and sports memorabilia on the walls. As…read moreyou enter you will find cherry blossoms hanging from the ceiling, I mean this ain't your average shoe store. It is actually pretty amazing in terms of esthetics. The shoe selection is vast, with mostly hard to find and unique shoes. The value is fair for these "hard to get" items. Now for the bad part. I'm not sure what i can say about the service that hasn't already been said. They have many workers and security guards on the floor. They will not acknowledge you, not smile, and not ask you if you need assistance. In fact they will even look at you with disgust for being in there space. I'm not sure how this business model works, but I would never spend money in this place no matter how bad I want the unique selection of shoes. Hopefully the service will get better in future.

Jordan lounge

Classic

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Jordan lounge

Rif Los Angeles

2.3(15 reviews)

They think their customers are stupid. I bought and paid something for $120+tax and they are giving…read moreme a refund for $105 even though they had to cancel the transaction due to damage to their own item? And they are not even giving me that refund at all! This is one horrible business and I will never recommend here.

Please do not purchase anything from this store. I purchased a pair of True Blue Jordan's and the…read morefirst time I wore them they literally fell apart. Contacted the store and they pretty much told me to kick rocks! Save your money or use it to by a bag of dirt!! You'll get a better value then I did...smh!

Manager Jason is the BEST!! THANK YOU!!

Sole on the back of shoe falling apart.

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Sole falling off of right shoe.

Non Factory Skate Shop

4.3(58 reviews)

Keith was super helpful and patient as I tried to decide on a board. He was really fun to talk to…read moreand pulled out so many options for me. I walked out pretty happy with what I got. This is a great spot that supports Asian skaters.

They double charged the first time and then charged the normal amount again but never refunded the…read moreaccidental double charge. They only said they'd give store credits

Hats and boards - Non Factory: Little Tokyo, Los Angeles, CA

A section of the deck wall. And a section of the hat shelf.

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110 S San Pedro St.

Popkiller

4.0(202 reviews)

Welcoming service as you walk in the door. Lots to see and such creative art tees! Reasonable…read moreprices for their value. I got a random pair of fly earrings, the cutest selection of accessories. Two locations a couple stores down from each other.

I stumbled upon this cute vintage shop while exploring Little Tokyo. Not only they sell authentic…read moreY2K clothing brands like Abercrombie and Fitch sweaters from the early 2000s for over $40, but also have blind boxes, anime, Japanese goods, fun accessories, and a sale trunk on the back. I went home with a few Korean version of Chiikawa blind boxes and a nigiri bag keychain to gift my friend as souvenirs. The cashier was friendly and welcoming. They even have a vinyl album section next door. Definitely worth checking out when you're in Japantown.

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Jumpman

3.3(25 reviews)

6.4 mi•Downtown

I don't know what is going on with management at the Jumpman L.A. store but it's been a nightmare…read morefor the residents who live directly behind the store. During the the The One event this weekend here was nonstop noise all day and all night from around 6am Saturday morning until around 10am this morning. It's been impossible to sleep or even relax in my own home. The store and your brand do no outreach to the neighbors even though the store was built on a residential neighborhood directly next to hundreds of apartments. Now the alleyway that the store has been using for an event entrance all weekend looks like an insane disgusting mess. This is a serious health issue for the hundreds of apartments that are located directly across the alley. The store has no direct contact info and even has a fake phone number listed on yelp. This is absolutely fucking outrageous

Store is spacious and there is plenty of Jordan gear here. Not just for basketball, but also for…read morestreetwear. There's also a second floor where there is a workout area. You signup online through Nike. There is plenty of lockers to put your belongings and the Nike coaches are great in motivating any levels of athletes. It is Downtown LA so parking is terrible.

Mookie!

Insane pile if garbage just left out all day after an event directly under the window of neighbors

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Shoe Looker

5.0(12 reviews)

6.4 mi•Downtown

Friendliest staff! Great shirts. We had a blast and will be back!…read more Great deals too!!!

All employees were extremely helpful!! They have a lot in stock so I didn't need to worry if they…read moredid or didn't have my size.

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Bowls

4.4(28 reviews)

I know NOTHING about cars but my friends who really do like cars enjoyed what they saw here. We…read morewere actually heading from our parking area to the main plaza area and happened to pass by Bowls. Glad we did since it's not somewhere I myself would usually stop by. Lots of cool car figures and set ups for the figures, they have pins, hats, quality clothing, and even a car parked in the shop. The worker let us know if we had any questions, just ask. My friends did buy some merch for themselves, so again, a must for the car people.

Great spot for car related merch. Evasive shirts,RAYS hoodie and greedy tees. Nice selection of die…read morecast some designed by Jonsibal. The car in store right now is a carbon NSX ,the cars get rotated out every so often.

7.0 mi•Little Tokyo, Downtown

Behind register

Look but don't touch

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Family Mart miniature

Space City Vintage

4.4(41 reviews)

Awesome service here!! Crazy variety of clothing, perfect vintage store suitable for many styles!!…read more Have gotten a few shirts that my epic girlfriend liked & said i looked very handsome! 100% recommend if you wanna look fly! Emphasize on epic.

Always fun to stop by and browse. The space is now half clothing, and the other half shared space…read morebetween records/CDs and a tattoo parlor. The dressing rooms are now open, which is helpful. Staff are accessible if you have questions. Clothing items are pricier than some other used clothing stores, but the quality is decent and they do appear truly vintage.

Sunglasses!

Curbside sign

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Japanese Village Plaza

4.3(329 reviews)

Stopped by Japanese Village Plaza in Little Tokyo a couple of weeks ago while I was in town on a…read morebusiness trip. What a fun afternoon. The plaza is packed with shops. I wandered through a few of them, including the ones with the gashapon and claw machines, which was a blast. There happened to be a small anime expo going on, so there were cosplayers everywhere and the energy was great. Lots of Japanese food options around. I grabbed ramen at one of the shops, and there is plenty of variety if you want to eat your way through the plaza. It is a great spot to kill an afternoon, whether you are into anime, Japanese groceries, or just good food. Definitely worth a stop if you are in Little Tokyo.

This plaza is the most stunning part of Little Tokyo. The whole space has been setup to mimic a…read moresmall village of like space of Japan. The open space has beautiful lanterns hanging from the top. There are spots to sit and rest. Both street parking and parking garages are available for visitors. In this plaza there's a lot to do. There are several restaurants first of all. Then there's bakery store, gift shop, Japanese grocery store, ice cream parlor and it's adjacent to another mall building. The plaza is mostly clean and safe to walk around. We spent about an hour here. We bough some stuff from Nijiya market, got kimono from Shinyodo gift shop and got ice cream from Little Tokyo Ice cream and yogurt. All staff members in each store were nice. Prices varied from average to high based on products.

6.8 mi•Little Tokyo, Downtown

@jhennybventures (ig/TikTok) happy kid

The bell tower

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Vantage

5.0(2 reviews)

If you're looking for Dodgers merchandise in Little Tokyo come check this place out. Located in…read moreWeller court on the second floor Vantage has baseball and golf items to choose from. They have a lot of the Japanese MLB players shirts and Jerseys. If you're looking for Dodgers or Shohei Ohtani gear just in time for the World Series check out Vantage.

This is a great little golf shop. They sell high end equipment at reasonable prices. Very…read moreconvenient for Downtown LA golfers. They even regrip clubs...

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Why does Yelp recommend reviews?

Hundreds of millions of reviews are posted on Yelp, and our automated recommendation software works in the background to showcase the reviews that it …

9 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

Sunny V.

12 years ago

I love this brand so much that I had to review both stores. I always find myself at the Santa Monica location simply because it's closer to me, but this location is even BIGGER! And carries more stuff and the edgier styles. The Santa Monica location is more of a bohemian feel. Fabulous atmosphere, great people, I love everything about Rock Etiquette! You'll regret it if you don't stop by! read more

Caprice T.

104

10 years ago

I stopped by the store in Santa Monica and grabbed a few pieces then shot over to Melrose with my boyfriend and bought a few more. Love the styles and accessories - very trendy and top quality. The people that work at both locations are awesomely kind and helpful. You definitely have 2 new customers for life, well at least until we are too old to wear this stuff. Lol cheers!! read more

Steve Y.

11 years ago

While visiting from out of town I walked into this store and really liked it. Prices were moderate but Ioved the fashion and vibe in the store. As a Photographer, It's very cool for things to have a look of eye candy and this store certainly did. I would go back again and would also love to shoot for the store if the opportunity arose. Steve read more

Alicia V.

904

9 years ago

Rad clothes with soft and nice fabrics, really good customer service & every age can find something here, which is nice. I wear stuff from here and so does my mom. Always been one of my favorite spots on Melrose!! Santa Monica store is really cute too and has a really warm vibe! Would recommend to anyone stopping by the area!! read more

David A.

523

9 years ago

My all time favorite rock'n'roll/boho boutique. Easy parking. Located in the heart of Melrose Ave. These photos are from the fall/winter collection 2018. Available online and at the store. Photo by Chiaroscuro Fotografia. Style by Rock Etiquette. read more

Nathan P.

13 years ago

Mahalo to Alice and the rest of the staff. Very friendly and personable. No attitudes at all. We'll be back here whenever in LA!

Andy C.

12 years ago

Adorable clothes, reasonable prices and friendly/helpful staff. Will be returning!

David A.

14 years ago

its a very cool store with a good quality clothes!!!!! must check the website read more

Mike M.

14 years ago

great store! love the atmosphere, good price. will come back again! read more

Rock Etiquette - womenscloth - Updated October 2026

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