This was my second visit to Reverie and both times I came away with a bag of treasures! I know, I have a serious jewelry problem. Allison has exquisite taste. I love unusual pieces and she has a beautiful collection. It's relaxing and fascinating to visit her beautiful shop. Things range from easily affordable to investment pieces. I appreciate the research she puts in to her jewelry and getting a bit of background. It's part shopping and part history lesson. This makes for a very enjoyable experience. This is jewelry with a high level of refinement. Allison has a good eye and if she says something works, I believe her. Highly recommend this beautiful treasure box of a shop. read more

It has taken me way too long to write this review...but here it goes. I came across Alison's fabulous collection/store on Instagram from another antique jewelry seller I had been doing business with for years. I immediately feel in love with her eclectic taste in jewels and her fantastic eye for unique pieces of jewelry. She is an absolute dream to work with regarding prices and layaway (which is how I am able to purchase such dreamy jewels). I cannot say enough great things about her as a person, a seller and a caretaker for the past. Next time I am in NYC I will make it my first priority to visit her retail location which I can only imagine will be a store from my dreams! read more

Reverie - Here are a few pieces I have purchased from Alison. They always get a lot of attention when posted to IG! - Jewelry Near Me - New York, New York

This store is such a hidden gem. They have an amazing assortment of vintage jewelry and I was able to find the perfect unique engagement ring with style. Alison is also an incredibly wonderful sales person making the process super easy and made me feel like I made the right choice to work with her. I would definitely purchase more jewelry with her in the future and will recommend Reverie to all of my friends. read more

Reverie and Allison are incredible. Allison has a brilliant and creative mind. Her visual acuity is spot on. Her prices are extremely fair and she is honest and a delight to deal with. Those new to jewlery shop with comfory The beautiful pieces are as stated and prices cant be beat. So glad we have Reverie in NYC! read more

Lots of amazing and unique items for artisan prices. The vendors are fair and want happy customers; they are also helpful and courteous. Visit the lower level, Lost Link, a specialty cuff link store. The gentleman that works there is honest, knowledgeable, and hilarious. It's a great store to get a man a unique, quality gift. read more

I want to tell you this place is awful so I don't have to compete with any of you for jewelry, but that would be a lie. My new favorite vintage shop in NYC! Go, you won't be disappointed! read more

"The Best Little Vintage Shop in NYC" Reverie is not just a shop, it's an experience... When entering the shop at 40 West 25 Street Gallery 119 you are transported into a world of wonder and excitement. You find yourself surrounded by an eclectic selection of beautiful fine & costume jewelry for both women and men, dresses, hats, purses, perfume bottles, trinket boxes and art. As you move from one corner to the next, your senses will be aroused and excited by the unique & vast array of quality, and I do mean quality, vintage, antique, and creatively designed one-of-a-kind items. You will be spoilt for choice. There is truly something for everyone in all price ranges. Allison, the owner, is wonderful, honest, very knowledgeable, and passionate about each piece of the hand selected merchandise in her shop and is always happy to help and customize if desired. Allison also offers professional design and repair services. Reverie is your first stop for gifts or to treat yourself. You will not be disappointed. I live in NY and have shopped at Reverie many times over the past year. As you can tell, I am a very satisfied repeat customer. Many thanks to Allison for getting it right! read more

This place is heaven. Being there is a treat, everything you find is special and well-chosen. The space has a wonderful ambience with a vibe of feminine glamour that floats in the air. Alison, the owner, assists you with knowledge, elegance, and an eye for exquisite art. You'll find all kinds of adorable vintage treasures, plus a great selection of vintage jewelry. The prices are very fair and online-competitive. Don't miss it -- it's a healthy addiction that will only make you more chic. read more

Reverie is the best shop for vintage and antique jewlery I have ever visited (and I've visited quite a few shops around the US and U.K.)! It has pieces for everyone - a stunning selection of Art Deco and turn of the century gold and platinum jewlery, gorgeous crystal relics of the roaring 1920s and 1930s, and stunning sparkly pieces from the 1940s, 1950s and 1960s. She carries a particularly incredible selection of 1920s crystal flapper necklaces and rhinestone decked jewlery! Her shop itself is a beautiful oasis of antique jewlery and accessories, expertly decorated and a pleasure to visit on any weekend excursion! You will literally step back in time to another era as you enter. Most of all, Reverie presents a curated collection in which every piece is unique and has a story, which its owner, Allison, meticulously researches and showcases. Allison is also extraordinarily knowledgeable about the history of each piece as well as the gems and materials from which they are made. She is selective as to which pieces to include in the shop, shares her knowledge and research about each piece with customers, and is super helpful with choosing gifts for someone, sizing and tailoring pieces to make them even more special and unique for customers! Her jewlery is also perfect for every occassion. I found pieces to wear to both formal affairs and everyday to work in my corporate law office. Her collection of crystal necklaces in particular are great for jazzing up a traditional corporate suit! I've found gifts for family and friends for every holiday. Reverie's pieces with gemstones, particularly diamonds, sapphires and rubies, are of the highest quality and rival any other vintage jewlery store I've visited because each piece is truly one of a kind. Allison also has a particular expertise in restoring and repurposing antique jewelry. For example, I received a locket that was originally intended for a watch chain as a gift and she helped me find the perfect matching watch chain to accompany it as a necklace, even with a matching diamond shaped slide! It now hangs beautifully on its intended chain repurposed as a necklace. Reverie also has a great collection of its own custom designed jewlery! I found great 1940s mother of pearl carved earrings which I enjoy wearing on the weekends or on vacation. The accessories are quite beautiful and unique as well with vintage compacts, decorative rhinestone hair combs and artistic glass perfume bottles. Finally, I send Reverie further kudos for maintaining an interesting Instagram and being very responsive and flexible with customers online. I subscribe to Reverie's Instagram and have learned so much from it. Her posts are a great preview to the shop and collection. In short, everything about Reverie shines and sparkles very nicely! read more

Reverie and Alison are "gems". This is a shop filled with beautiful things curated with a talented eye, You will find it hard to leave empty handed. Alison also redesigned a necklace for me from vintage Haskell pieces and it turned out beautifully. Thank you. read more

My most favorite place to shop for unique one of a kind jewelry! I have purchased a few gorgeous necklaces from Reverie and I'm extremely happy with them, always getting compliments and having friends interested in where I got these necklaces as they are gorgeous! Alison, the artist who creates these pieces is sweet and so helpful and is always accommodating and flexible with any needed adjustment to make the piece perfect for my needs/events! Love this store!!! And a tip for men who are looking to get a super special jewelry for their lady; this is the place to go! Luckily my husband shops at Reverie for my jewelry gifts and with the amazing help of Alison he always gets it right!!! read more

Alison is a rare gem. No pun intended. She makes the most amazing one of kind designs, pure work of art. Designs range from pieces that you can run around the streets of NYC in, to the opera or to a fancy ball. Combined with beauty, a winning personality and the ability to translate your vision into one of a kind custom pieces, who could ask for a more priceless treasure. I have some of the most talked about sought after designs created by this beautiful lady. No kitschy kitschy pieces here, if you are a collector and love fine antiques you should check out her charming shop. read more

Gorgeous shop tucked inside a mini antique market! Alison the owner is helpful, friendly, and has a great eye for amazing antique and vintage goods. Ive bought a few pieces there (antique ring and necklace) and the price was always right. Very happy customer. Will recommend all antique jewelry lovers! read more

WOW, I am so glad I found this place. What a true gem!! Alison, the owner, helped me design the perfect gift for my extremely picky sister and she LOVED it. She was so kind, patient, knowledgeable and TALENTED! It is amazing to me that she hand crafts all of these one of a kind pieces BY HAND. Where can you find quality, style and craftsmanship like this nowadays? Not only can I have a beautifully designed piece crafted for me but the showroom is freaking out of this world! Chock full of vintage wonders and fashion shoot ready necklaces, bracelets, earrings and so much more! Expertly curated and the prices are GREAT. There is something for the true statement fashionista and those who like understated elegance. You can find whatever it is you are looking for in this little magical and charming one stop wonder. You won't find this kind of range, quality and exceptional beauty elsewhere. Reverie is my new go to for all my gift giving from now on. Reverie is sure to become a New York staple for many years to come! read more