Specialties
We specialize in reliable, accurate bookkeeping services for small businesses. Our services include QuickBooks Online bookkeeping, monthly bank and credit card reconciliations, accounts payable and receivable, expense tracking, payroll support, financial reporting, and catch-up and cleanup bookkeeping.
With decades of firsthand small-business ownership experience, we understand that bookkeeping is more than entering transactions. Accurate books give business owners a clear picture of their financial health and help them make better decisions.
We work with businesses across a variety of industries, including real estate, property management, professional services, home services, retail, and other small businesses.
History
Established in 2025.
For more than 35 years, I’ve owned and operated small businesses throughout San Diego County and surrounding communities, including Del Mar, Solana Beach, Encinitas, Vista, San Diego, and Temecula.
My experience includes owning and operating a 7-Eleven franchise on Highway 101 in Leucadia for 10+ years, Town Center Coin Laundry in the greater Temecula area for another 10 years, Martin’s Cafe in Vista, and BTC Ventures Consulting in San Diego, along with several startups.
Throughout my career, I’ve worked hands-on with P&Ls, balance sheets, accounts receivable and payable, payroll, sales, and expenses. I’ve also relied on financial reports for due diligence when purchasing businesses.
I love small business because I’ve lived it myself. That firsthand experience is what I bring to ReedBooksPlus—helping business owners understand their numbers and make better financial decisions.