Great selection and customer Service... cute store and displays.. good prices.. unique itemsread more

Quality consigned vintage and new unique women's clothing in a setting that could keep you shopping…read morehere awhile. Fun and funky. We spent a couple of hours trying on clothes and jewelry and chatting with the sales clerk. Certain color tags go to 50 percent off after the clothes have been there awhile. Unique items include a plethora of fur coats, including minks, blinged purses and party shoes. If you're spending the afternoon shopping in Ruidoso, this is a good place to find something unique. They take credit cards and all sales are final. But you'll want to keep it anyway.

I have shopped at Vintage Etcetera for many years and I ALWAYS find something I cannot live…read morewithout!! There are so many treasures tucked away in this adorable little shoppe, you cannot just go through it once. The owners, Audrey and Neal are so very sweet and personable. And their friend and employee Martha is adorable. She knows where EVERYTHING is in the store and is always very helpful. DON'T MISS OUT on this shoppe if you are from out of town!! And if you are from the area, check them out often as new things come in all the time!! Joan Hale, Alamogordo

This store is awesome! Very cool interesting vintage finds , if you love one of a kind treasures…read morethis place is it. Very fair prices, family run, helpful and lovely owners. A must see!

From the owner: Family-Run Resale Shop Welcome to Fairytale Resale, your…read moreneighborhood destination for unique finds and affordable treasures! We are a family-owned and operated resale shop dedicated to providing quality pre-loved items to our community. Our passion for sustainable living and community engagement drives us to offer a diverse selection of merchandise at competitive prices. What We Offer: * Clothing: Men's, women's, and children's apparel in a variety of styles and sizes. * Accessories: Hats, scarves, jewelry, and belts to complement your outfits. * Home Goods: Furniture, kitchenware, decor, and more to enhance your living space. * Collectibles: Vintage items, antiques, and unique collectibles for enthusiasts. * Books, Movies, and Music: A wide range of entertainment options to suit all tastes. Why Choose Us: * Quality: We carefully curate our inventory to ensure that every item meets our high standards. * Affordability: Enjoy great savings on brand-name and designer items without compromising on quality. * Sustainability: By shopping at our resale shop, you're contributing to a more sustainable future by reducing waste. * Community: We are committed to supporting our local community through various initiatives and partnerships. Join Us! We invite you to visit our shop and discover the hidden gems waiting to be found. Our friendly staff is always happy to assist you and make your shopping experience enjoyable.

The stuffs good quality and for great prices. The people are so friendly and the proceeds go to a…read moregreat cause. I love this place!

This has become far too much of an "Ebay" store. They are printing ads from Ebay to attach to…read morethings to show you why you are paying higher than normal THRIFT STORE prices. But they seem to forget that everything was DONATED in the first place. Before Goodwill closed, their prices had gotten ridiculous too for things that were donated as well. Zia should no longer call themselves a thrift store but an Ebay shop.

I'm in town for just a little while but forgot to bring my baby's jumper. I came here looking for…read moreone and although they didn't have one, the lady who helped me was sooooo incredibly nice. She spoke with me and walked me over to the area where baby items were. She had been vacuuming and stopped to help me. I have to say, I went to a bunch of thrift stores looking for a jumper, and this place was the best by far! Highly recommend!

Very meh. Almost 3 stars for very low prices, still most of their inventory will never move because…read moreit really wasn't good at all. Nothing much here to see... try 'Kings Treasure' just down the street.

This was a fabulous shop in the downtown of Ruidoso! They sold local coffee, plants, and things for…read morecocktails! It was the coolest mix of merchandise. Good gift options too. We got a bag of coffee, and the cashier espresso ground it for us! She was so super friendly and great at her job. She let us sample all the coffee. And we got the coolest locally hand blown hummingbird feeder. Prices were very reasonable. Plants were beautiful. Coolest shop ever.

Roots in Ruidoso is our go to place every time we travel to Ruidoso. Ashley is amazing, she is so…read morefriendly and charming. Ashley always takes her time showing us the products and explaining on detail. This store is successful because of her pleasant personality. I look forward to seeing her every day, she always has a smile and has fresh hot coffee . If you ever consider changing the store's name, call it Ashley's!!! Her heart is in making that store the best store !!! Ashley is well deserving of a huge bonus and payraise.