I was very impressed with the energy and welcoming from this place and Frank! The communication is…read moretop tier! Frank was absolutely patient and extremely transparent with me and gave me options before selling!! The reviews truly speak volume! It's why ultimately I made the decision to sell my jewelry to him. I felt safe and heard. If you're looking for someone honest, transparent, caring and trustworthy. Frank is your guy!! I couldn't recommend him more to anyone! Thank you Frank! See you guys soon!

The person who helped us with our service was extremely kind, straightforward and honest.read more

A friend suggested this amazing place, and I had to check it out! I made an appointment with Chris,…read moreand I can't say enough about him! His knowledge and experience are truly astounding. He took the time to explain all my options for the perfect engagement ring for my fiancé. He made the whole process an amazing experience and showed a lot of passion in what he does. It's really rare to find someone in this business who genuinely cares about his clients and puts effort into building a relationship. I'll definitely be back for my wedding rings!

We met with Chris to get guidance on selling a diamond engagement ring, and the experience was…read morerefreshingly honest and low-pressure. He took the time to explain the market, why certain shapes are in demand right now, and realistically walked us through the different paths we could take instead of pushing us into a quick sale. Even though we didn't end up making a decision on the spot, the conversation was genuinely helpful and informative. Chris clearly knows the market and was straightforward about what made sense and what didn't. If you're looking for an honest assessment and professional insight, I'd definitely recommend stopping by.

Professional and kind. Will be back again. Thank you Navid. Great service and price. Thorough and…read morevery knowledgeable.

navid was very good amazing would definitely come back best seller in town. Very kind and…read moreinsightful and gave me amaaaazing price

We had such a great experience at LA Diamond Factory in the Jewelry District! We worked with…read moreMeryvn, and from the very beginning he was incredibly honest, upfront, and transparent about pricing and gold weight. We had been shopping around and comparing several jewelers, and he was by far the most straightforward and informative. Meryvn is also extremely charismatic and easy to work with -- he made what can feel like an overwhelming process actually enjoyable. He took the time to explain everything about the gold quality, weight, and pricing so we felt confident in what we were buying. No pressure, no gimmicks -- just real information and fair numbers. We ended up finding our dream solid 14k gold wedding bands, and he gave us a great deal compared to other quotes we received in the area. The quality and craftsmanship are beautiful, and we walked away feeling really good about our purchase. If you're looking for solid gold bands and want someone who is transparent, knowledgeable, and fair, definitely ask for Meryvn. Highly recommend!

Working with Mervyn was an amazing experience. I had another consultation at a different location a…read moreweek before, and two totally different experiences. From the very beginning, he was incredibly patient, knowledgeable, and thoughtful throughout the entire process. Im someone who values opinions of those who have an expertise in an area, and he has no problem giving us his thoughts and opinion. As we were figuring out what my girlfriend's ideal ring would be, Mervyn offered honest insight, great guidance, and never made the process feel rushed or overwhelming.(not to mention a great price) He truly took the time to understand what I was looking for and helped bring that vision to life, making what could have been a stressful decision feel exciting and enjoyable instead. I couldn't be happier with how everything turned out, and I'm so grateful for his professionalism, care, and attention to detail. I highly recommend Mervyn to anyone looking for a jeweler they can genuinely trust.

I went yesterday and brought a bunch of jewelries that I have used since my mom passed away. I…read moredecided to sell my golds and found this place. Ron was very professional and great customer service. I wasn't expecting the amount that I'm getting and I was happy about it although I forgot to ask him the total grams for my gold but he seems honest and fair. Thank you for your hospitality. I will definitely recommend this place.

Went in here today with some scrap gold. Super friendly, knowledgeable and fair gentlemen. Happy…read morewith the deal and will absolutely be back. Highly recommend.

We were searching for a jeweler we could trust to help us design our own engagement ring and reset…read moremy mother's diamonds for a wedding band for our union. Mi vieja had big plans for her engagement ring, after watching many videos, viewing social media posts, and learning more about ring design. She even had the idea of flying out to New York for a consultation! However, as we began to shop around our SoCal area, a close friend recommend Diamond Center to us. During our first visit, Sam and Maria made us feel completely welcome, comfortable, and important. We did not feel as though we were two more customers to them; they really wanted to involve us in the process and seemed to genuinely want to help us achieve our goals. Within the first few minutes of being in their presence and discussing, we glanced at each other with that knowing "this is the place" look. It was both relieving and exciting! After multiple visits, text messages, and phone calls, we had two incredible rings that could not be more perfect. Everything we asked for was made a reality. For the quality of work and services provided at the Diamond Center, you cannot find better prices out there. We will only come to Sam and Maria and recommend Maria and Sam for any jewelry! This place is located in the jewelry district in the downtown LA, which is a pain in the ass to drive to from the South Bay. Additionally, expect to pay for parking; we often used the parking garage across the street, which was cheaper on weekends. However, Diamond Center is well worth the trouble!

My now fiancé and I were recommended to see Sam and Maria because I wanted to custom design my…read moreengagement ring, and they do NOT disappoint. We purchased my custom engagement ring, a ring re-design, and a simple white gold band from the prior ring we redesigned. On the first day, Sam spent 2 hours with us helping narrow down the shape of the stone I wanted. I had a very good idea of the shape I wanted but he showed me different stones because he focuses on having the customer fall in love with the stone as opposed to the specs of the stone. Which I LOVE that approach! He also has you look at the stones in natural lighting and fingerprinted (dirtied up), because that's actually what it's going to be 90% of the time. The stones look different in that environment. So on the first visit, we looked at different stones and sizes and refined the exact shape, and L to W ratio. I wanted a specific cut so I ended up custom ordering my stone and color (lab grown per my request). They took the time with me to make minor adjustments while we designed the ring by CAD. They collaborate together as a couple and make sure you get exactly what you want, while making sure your ring will hold up well. We did a little bit of shopping around before we saw Sam and Maria; their prices are fair and honest. You feel like family and know they're going to take care of you. I know I'll be going back again when I want to purchase more jewelry!

J R's Diamonds is the ONLY place I will ever buy jewelry. I can't tell you how many times over the…read morelast 4 decades I have gone to a mall jewelry store, then come to J R's and found out how badly the other stores were trying to rip me off. Jeff (and his staff) know more about diamonds than everyone else in the city combined. Over the years, I have probably made 50+ purchases at this business, with total confidence. I have saved thousands of dollars, but more importantly, since I TRUST them implicitly, it takes all the stress out of buying big ticket items. Every appraisal turns out to be accurate, and validated down the road. Jeff understands the market, and has TAUGHT me about VALUE for the majority of my life. I have never regretted anything I have invested my hard-earned money in here, even after following up and checking the competition. And this trust is also well-placed if I have something I want to sell. Jeff and his staff always give me the exact information and guidance that I need to make good decisions. My latest good decision is pictured here. A very special and unique diamond engagement ring, designed and created by J R's, based on my fiancé's heart's desire. It came out PERFECTLY. She was completely blown away, knees shaking with happiness when I opened the J R's jewelry box and revealed this gorgeous ring yesterday. And every person who has seen it so far is impressed if not overwhelmed. Of course, that is exactly what I wanted. I am so happy (way more than just "satisfied"), that I can't wait to come back to the store to show them how elegant it looks on her finger, and to show them her ear-to-ear smile, which hasn't lessened since the moment she saw it, and to express my undying appreciation. The people who work here actually care about me (and all their customers), and will absolutely share my joy. Take my word for it: Before you consider opening your pocketbook for an investment like this, you NEED Jeff (and co.) watching out for you.

We had a great experience when we came in for our appointment. Shannon was very knowledgeable and…read morehelpful, and even suggested some styles that we hadn't considered before.

Absolutely stunning!!! Mike walked me through the design process of my ring from start to finish…read more Great communication, made me feel welcome & overall just a great experience. Craftsmanship and quality is outstanding. Highly recommend!

Mike: Thank you for the amazing experience from start to…read morefinish. Your people skills are impeccable. You have been in this business for over thirty years for a reason. As you know, this is my second transaction with your company. Market fairness, best practices and fair negotiating skills are a hallmark to your superior service. Safety is first when transactions take place. Parking availability, safe access to your location via secure elevators and numerous security cameras, as well as your real time guidance over the phone made my experience worry free. Thank you for escorting me to my vehicle - that was a bonus. The transaction was very stressful free and not pressure driven. You respected the pace I was going to be careful in my thinking process. Even if it took us two hours to conduct our business, you displayed patience and kindness. When I got home and checked my zelle account, me being not tech savvy, I called you to clarify how to access the transfer. On the phone, you assured me that we would get through the process and I had nothing to worry about. Two minutes later after your real-time guidance with your accounting manager and myself, I was able to access the funds. Sorry about that- I gave you a different cell number that was not registered in my zelle account. Again - thank you and your support staff for making my experience a very pleasant one. Be safe always.

I have to say I'm writing this review in order to let everybody know that I just had one of the…read morebest experiences in shopping for my engagement Ring in downtown Los Angeles with Frank and Matthew from Gem Dynasty . Frank helped me preach the shape and the Carat size and the quality of the storm that would match our budget. We have shopped around for almost 5 months when we came across Gem Dynasty . When we entered the office, we were greeted with kindness and we realized this is not a regular retail store. They're operating from a wholesale Diamond office and their prices are by far lower than anybody here in Los Angeles . I am grateful for the beautiful ring they made for me. I definitely recommend Gem Dynasty if you're looking for engagement ring or certified Loose Diamonds.

What a great experience, so easy and the most important they were honest and friendly. In and out…read morequickly and left very happy.

Professional & knowledgeable jewelry pros. Reasonably priced beautiful jewelry. We are very happy…read morewith our ring design. And...Jewelry cleaning of items purchased at no charge. Our jewelry center from now on.

I reached out on Yelp to ask for a quote to set a pair of loose diamond round earrings in 14k white…read moregold. I was quoted $300 for 1.5 carat total weight. Please keep in mind, at the time of the quote, gold was valued at $5100 per ounce and when I visited, it dropped to $4600 per ounce. I came in, and was told it would be $400-$450 because my total carat weight was in actuality 1.58. I let them know about the estimate I received, to which she angrily said, this is why I hate it when they do online quotes, because people don't know what sizes they have. And then she also got upset because she doesn't know who gave me the quote because of the way Yelp profiles are set up. My mistake for the sizing, but it's not even a full 1/10th of a carat weight. An extra $100 for 0.08. I would understand an increase relative to the weight, had it been 2 total carat weight, that's completely reasonable at half a carat per $100. She said it costs $200 to source the settings, and it doesn't include the labor to polish and clean the item. She started stuttering when she was trying to justify the pricing, so I knew she was lying. A quick google search tells you differently, and they have access to warehouse pricing, so let's be real, she chose to arbitrarily charge more because she felt like it. I left and went with another local jeweler, where they gave me the exact same setting for $300. Don't take what they tell you at face value, do your own research, and make sure you don't get swindled by this business trying to take advantage because they think you don't know any better.