Let me start by saying that this was my husbands first time ever coming here and he was so nervous but man did they impress. I even had to call to reschedule because my husband ended up working the day of his appointment and they got me in the day before I had planned the other appointment for. It was so easy and they were so understanding about the situation. Alex was so attentive to details. Also, the other stylist seemed very attentive as well to their customers. They use oils for your beard and even wrapped his face in a hot towel. What an incredible place! We were blown away. It was such a lively and relaxing atmosphere. My husband will never go anywhere else for now on. If you are a man, have a man, or are a woman like gets your hair shaved or cut, go here. Everybody can appreciate some good pampering. I would without a doubt recommend this barbershop to anybody! read more

So I'm in a bind and need a haircut desperately a few months back. I find Primetime, the only real barbershop in Fort Smith, and end up in Avis' chair. I get your routine fade, a little off the top and engage in some good conversation. The next morning, I wake up and start my morning routine. I get out of the shower and I'm greeted with an intruder in my house. Panic sets and my military training kicks in. I grab the first weapon I find, the plunger, and my inner prison inmate goes after his most vulnerable target, his neck. Seven years bad luck later, I put a plunger handle through the mirror. The handsome devil that broke into my house was my reflection. Didnt think it was possible, since I'm already a very good looking dude, but Avis actually made me EVEN BETTER looking with this haircut. Thanks again. -"James Franco's little brother" read more

This is the absolute best barber shop in the River Valley! I've been going here since I moved back to town a few months ago and always get my haircut/ beard trim here. I saw a positive review and someone bragging on Avis, so I requested him and he is the best barber I've had. Meticulous, professional, very friendly, and welcoming. Always happy to see me and does a great job even if it's been a long day. On that note, I've noticed all the other barbers seem to be working with just as much tenacity and precision as my man Avis, and I'd feel comfortable in their hands as well. I really can't brag on this place enough, I've seen quite a few barbershops in my day and this place will let you leave feeling fresh and ready to take on the world! Call and make an appointment and do yourself a flavor, treat yo self!!! read more

Primetime Barber Shop has the best vibe for both adults and children. As the mother of two boys who HATED getting their haircut, I can say that we have been to multiple places to get the best haircut. Avis at Primetime Barber Shop was amazing from our very first experience. His calm demeanor and amazing attention to detail make him a top notch Barber. My oldest son always loves his haircut and is so thankful that it's not just a "buzz" cut. My youngest thinks Avis is the coolest guy ever. In fact, he even says Avis and his son should come to his birthday party. I'm so thankful that my boys have THEIR favorite Barber. We love Avis! read more

Jennifer is great!! She paid attention to detail, excellent stylist, great on male & female hair, friendly, overall friendly staff, great atmosphere in the shop. I was impressed, I really was & I'm a hard person to impress. Jennifer did mine & my fiancé's haircut, as well as waxing my eyebrows & she did a spectacular job!! We will be returning & I'd recommend her to anyone out there looking for a hairstylist that cares about what you look like when you leave their salon. If I could give them more than 5 stars, I would!!! The entire staff is great!! read more

No matter where I used to go, everywhere would get my hair wrong. That is until I went to Primetime, now every time I get a cut I know that it's gonna have a the details in mind. It might be a bit more expensive than other quick clip places but you're paying for what you get, something that's a cut above the rest. Not to mention I've never had a visit that was an awkward experience, everyone is super kind. read more

Luna at the Rogers location did an amazing job! It's the best fade haircut I've ever received. She was very thorough and made sure my haircut was done right. It was abundantly clear that she takes pride in her work. She didn't rush and made sure that my hair and fade were even all around. If you're looking for a great haircut, especially a fade, book your appointment with Luna. read more

I've been going to Avis for about a year since I moved to Fort Smith. Since going to him I have had the most consistent haircut experience I've ever had--I always leave satisfied and looking forward to the next experience. The atmosphere at Primetime is great and they're always welcoming. If you're looking for a top notch barbershop experience, give Avis at Primetime a call. read more

Been coming to primetime since they were on grand avenue, haven't looked back since. Stephen dó has been my barber the entire time. He always takes the time necessary to make you look fresh as possible. Very personable and professional. Never had a bad cut, beard trim, and the straight razor shave or line up can't be beat! read more

By far best Barbor shop I have ever been to. I go at least once a month to get a fade from Marvin. Great place to have fun and get your haircut. Good with kids to, he cut my 2 year old son's hair perfectly with him throwing a fit. I wish I could give them more star's because they deserve them read more

I love this place because of the atmosphere and the experience. But I wouldn't keep coming back if I didn't get a fresh cut each time. Gotta give my man Avis a major shout out. They've got a ton of amazing barbers at this barber shop but my only experience is with Avis and he's top notch. read more

My son has been seeing avis for a couple of years. Kid friendly atmosphere. He is wonderful with kids and always provide the haircut request. Quick booking, affordable, and quality work. If you ever need a new barber for yourself, your kids, or your friends stop by for a visit. read more

Love this place and the atmosphere. Everybody is laid back and there is always laughter vibes. Great music in the background as you get a clean fresh fade. Honestly, I have a weird egg shaped head but my dude Avis knows how to fade me up perfectly. He's A+ rank for sure. read more

If you are looking for an amazing all around great experience primetime is where you get it all. They've got you covered on anything you need. Nikki is amazing the only barber I let keep my beard looking sharp!!! Give them a shot, you won't be disappointed!!!! read more

Avis V did an amazing job on my haircut and beard. I showed him a picture that I wanted and it came out looking awesome. He was very professional and took his time. Great guy! My next appointment is already booked. I will keep going back to him! -Matt Bartlett read more

We randomly got Avis - a couple years back when we took our son to Primetime Barbershop. and were just blow away with the time and detail he puts into every single haircut. We now take our son Aden to him on a regular base. Amazing Work . read more

Avis did such a good job cutting my twins hair! They're 20 months so not the easiest to do. But he was very patient. He pays close attention to detail. It's been a month since we've been in and the boys hair still looks great! Thanks Avis!! read more

Avis is one of the most patient and attentive barbers I've ever had cut my hair and my kids hair. He really listens and us on point with his skill set. I have recommended him many times to others and will continue to go back. He's the best read more

Avis is by far the best barber in Fort Smith. We won't ever take our boys to anyone else. If you are looking for a good atmosphere and a barber who really cares about what he does, give them a call and ask to book an appointment with Avis read more