The general admission is free and worth a stop on its own, but the behind the scenes tour is what…read moremakes it. They take you into the car storage building, walk you through how deliveries work, and share a bunch of details about the facility that you'd never notice just wandering around the showroom floor. The building itself is also genuinely stunning architecture. Only real downside: you'll leave wanting a new BMW. Book the tour in advance, I don't know if you can do it day-of.