Beachfront location, friendly staff. This corner of the La Mata beach is the best - not too…read morecrowded, sandy shore without sharp rocks. Your plan here should be: swim, sunbathe, have a beer at The Sands, repeat. The La Mata main square is just around the corner. Outdoor seating with views to the La Mata tower. Visited around 2pm. I will go here again in the evening, they have karaoke :)