We walked into the store after the kids saw some really cool fishing shirts along with dozens of…read more"stuffed" game fish such as mahi mahi and tarpon. The kids had a lot of fun trying to name all the fish that were hanging around inside the store. If you want to buy a tee shirt to remember your visit to Fernandina Beach and Amelia Island stop into this store. They have the best selection of tee shirts in Florida. Guy Harvey and other top brands. This is not the typical tourist shop. Everything is of the highest quality and from what I've heard a great place to book a fishing trip while in the area.

Very nice store and great owners to talk with... Family business... they have been running charters…read morefor years. The store has several name brands and a nice selection of clothing, sunglasses, outdoor wear, etc.

Always helpful and knowledgeable staff, great selection of live and frozen bait, and a conveniently…read morelocated close to the sound. Nice place to pick up your bait and tackle and launch your boat.

Friendly little baitshop with decent boat ramp, in great proximity to offshore fishing and lots of…read moreinshore access. The live shrimp were of decent size compared to some I've bought around the Jacksonville area recently, and they have a stamp card that gets you your eleventh(?) dozen free. Real nice lady behind the counter. Sufficient selection of terminal tackle available.

It was awesome for Brian to accept us on such short notice. Extremely hot day, but Brian was still…read moreable to put us on some nice sized reds and trout. Fantastic trip.

Phenomenal morning fishing trip with Captain Brian. I took my 5 year old daughter and 10 year old…read moreson for a half day in shore fishing trip. They both had a blast catching multiple different types of fish (even a shark). Brian knew exactly where to go and the fish would hit quickly. We were able to catch enough for dinner. Brian was on time, ready to go, and operates a very clean and modern boat. He is professional, engaging, and knowledgeable. I highly recommend him...will definitely use him again.

Would definitely recommend renting bikes from Riptide. They were timely, responsive and…read moreaccommodating. Big shout out to Toby for his help.

I sent my family on a CraigCat tour and they had so much fun! Zach was a fantastic guide and made…read moresure they had a great time. They both said they want to go again immediately. Successful excursion accomplished! Thanks Riptide!

Sorry--cannot recommend it…read more My 10-year-old daughter and I went to Fernadina Beach for a few days of vacation. Deep sea fishing wise, we were flexible on days to go, times to go, and who to go with (just as long as the boat had a bathroom). Fishing-wise: 5 star day (caught over 2 dozen whiteys(?), 2 sea bass, a puffer fish, a sting ray, and few crabs). First mate Sam is an awesome guy--he was baiting the rods, and jumping around like a jack rabbit, especially later when the rain hit at the end of the charter. But the reason for the 1-star review isn't for the fishing, it's for Captain Steve himself [and if I could give him ZERO starts I would]. He feels the need to "school" his customers. I have gone fishing with charters before and we have ALWAYS given the crew shares of our catchings as part of our tip. They have always thanked us in gratitude. I received this e-mail from Captain Steve, an otherwise downer to a fantastic vacation: "In the future should you decide to book a trip anywhere in Florida, I would suggest you make reservations early so you have more choice on day of the week and time frame. Also for future reference (and I tell you this strictly fyi and not with any disrespect), the catch of the day is not considered a good tip. All charter fisherman get all the fish they need or want as most of them enjoy fishing and will fish on their days off if they need fish. It is kind of like giving your uneaten salad to your waitress in place of a tip. We do however appreciate the donations and generally give them to local old folks that can no longer fish for themselves or to non-profits for fund raisers." Ye Olde Pirate Fishing Charters is not the cheapest on the island, nor the most expensive. It cost me $475 for a 4-hour charter [and I hope Sam gets $400 of that since he is such a hard worker]. We tipped Sam $40 plus the crew took home over a dozen fish [we took a few to have for dinner at a local diner]. A tip should be seen as extra, not asked for numerous times. It appears that he is only out for the money. Should we ever find ourselves in this part of the country again, not likely, we will go with someone else. I suggest you do the same.

Capt Steve is a wonderful man and we had a great time fishing this morning. He took us to a few…read morespots to ensure that we'd catch some fish and we did!!

The ownership here is honest, ethical and fair. This is a long-established business with local…read moreownership and a really great reputation. We have been extremely satisfied with our interactions and will soon be purchasing our boat.

Brien, Melisa, Chris and Eric are amazing and made our day on the River a fantabulous…read moreexperience...the boat was fantastic as was the weather...the boat had life vests, maps, gas, Bluetooth, canvas top for sun protection, cooler, ladder, anchor, depth finder, and more. Was a great day and my family is really grateful for the whole crew at Ocean Outboard.

6/28/26. What a nice addition to the water front, south of the downtown docks, this water front…read morepark. They built cement sidewalks all along the river, beautifully shrubbed areas, have benches, picnic tables, covered tables and a large covered pavilion that tonight had a live band. As a matter of fact, every last Sunday of the month, they'll have music with food vendors. Bring your chairs, blankets; enjoy the evening and music!

I have been fishing since I was 9 years old. The fourth of July 1976 was truly one of the best…read moredays spent on lake in MN with my grandfather on a pontoon boat when I caught the trophy trout and would not let the family cook it for dinner. In the years since, I have been fishing the west coast and Mexico. In that time, I have been lucky to have been with some amazing guides like Ronnie Kovach and Mike Gardner, or on boats like the Excel and the Freedom back when Tommy was the captain. George Smith of HerMoney is truly one of the best guides in the business. This year was our second trip in in three years with him. First, his boat is absolutely top notch and rock solid stable. His rental gear is actually quality equipment. A lot of guides that I have used in FL tend to hit WalMart and use their $20-30 specials. George is using good Okuma reels with good rods. They are loaded with spectra and have good top shots. As for the fishing, both of the trips he has guided, we have caught fish (reds, trout, drum, rays). This last trip was much better than the first. It was just a few weeks ago so it is still early in the season. What is truly special about HerMoney is the customer service. My mom is 75 years old and left handed. He took the time to set up her reel correctly for her. Then, for the rest of the day, he put bait on every hook, threw every cast, and did everything he could to make sure she caught fish. On the West Coast when you fish out of Newport, you are basically on your own. You go to San Diego, the deck hands spoil you.That is what it is like fishing with George. It is so fun to go fishing and not be the one who has to rig the rods, bait the jigs, pull the hooks. So, expect to tip at the end of the trip because he will earn it! One last thing, and this is just a thank you to George. I personally cannot cast a spinning a reel to save my soul. I started with conventional reels and never really learned the technique. This trip, he loaned me one of his rods to use with my reel. He rigged it up with a float setup and just went that extra mile. I truly can't say enough about his service.