AVOID - some of the worst customer service I have ever experienced. The locals will tell you to avoid them, so follow their advice. It is clear the people here do NOT practice the "love" that they preach, as they are so rude and obviously only care about their image!! My mother was looking at some pearls she was interested in buying, and they very rudely came over to her and said "those are more expensive than diamonds, you don't want those," and ushered her out the door. So rude! Obviously she wouldn't buy them after that, even though she was interested before. Then, I saw a pretty dress that I liked and as soon as I touched it they ran over and said "that would never fit you," which is so rude! I am a very small size as well, so it didn't even make sense.
If you're in sayulita, support the local Mexicans instead and avoid places like this. read more