A local said this is his favorite sushi restaraunt in town. In a nice neighborhood and the space…read moreis nicely decorated. Fun vibe with music playing at a low volume. He was able to get us the chef's bar where we let the chef choose everything. We were treated to so many delicious plates it's hard to remember all of them. While maybe considered expensive locally, it was actually very reasonable. Four people, 13 different servings, sake, beer, cocktails all for a total of $400 and change.

Iconic best sushi I've ever had!! (I'm from NYC) go to the sushi bar ask for Dennis! I've come here…read more5x my go to in SP

I have been to Nakka dozens of times... literally... every time I'm in São Paulo (and I'm there…read moreoften), I go there at least twice. Their sushi tends to be fantastic. But the quality of their Itaim location has been decreasing over time I'm afraid. Both in the quality of their such and their people's service. I highly recommend you to go to the Jardins location instead. More space, better service, better sushi.

Pretty good sushi in São Paulo. By top nyc sushi standards this place is just ok. The fish was good…read morebut not outstanding. Same with the rice. Would be back again but strong preference for kinoshita which has better overall food. This was a lot less expensive however.

An Izakaya is first and foremost a neighborhood bar that serves drinks and bar food. This place did…read morea great job making me feel welcome, offering me a menu in English as we greeted. There were certainly plenty of Japanese speaking customers mixed in with Portuguese. And I, the odd tourist, felt right at home. The bamboo shoot and shitake mushroom appetizers were delectable. The chicken broth ramen was insipid. The Gyukatsu Kare (breaded fried beef with curry sauce over rice) was better, but not the ultra crispy panko planks I've had in some places. Maybe it was because I ordered it at the end of the night. The Brazilian brewed cold sake was really good. Could hardly tell the difference from Japanese sake. But, the highlight of the dinner of Sanma Shio--grilled pike mackerel with sea salt. Inexpensive for Sanma, uber fresh, grilled crispy so that you could crunch up the head and tail! The service was prompt, efficient and very warm. Even the owner came by to chat several times. Arigato gozaimasu! Obrigado! Thank you.

It's not bad... We went here at night and to be totally honest we didn't feel that great about the…read morerelative safety of the neighborhood we were in. It felt a bit sketchy. Something to keep in mind if you're considering going here and you're a visitor. Other than that, the food is pretty standard izakaya fare- not that much of a Brazilian influence from what we could tell. And we're very familiar with the genre (tons of these in the NYC) so we knew what to expect. The food is pretty tasty and the service was pretty good. The restaurant kinda feels like you walked into someone's kitchen which is pretty interesting. But overall we've actually had much better Japanese food. So there's that. But not a bad option if you're looking for something completely different in São Paulo.

In town for the first time because of work and heard about the dominant Japanese community, so we…read morehad to try a sushi place. The decor was lovely. We didn't make a reservation, so we sat immediately in front of the line chefs / sushi masters which was fun and entertaining. There's an English menu or just watch as things come out and point to them! Everything was fresh and elegantly served.

Went to Jam today and was pleasantly surprised. I am a sushi lover but this place takes sushi to a…read morewhole different level. You do have the traditional stuff but we ordered a "Chef's creation" combo and it was absolutely superb. A must have is the salmon carpaccio - can't put into words how great this is. Totally recommend!

Small quiet place for a relaxing meal after a long day at work. The owner and locals are really…read morefriendly and they make you feel welcome. For dinner I had the all you can eat buffet, and you can also request tempura and other items not on the buffet. I would definitely come back and recommend to a friend

Great ambiance. The chef is fantastic. I got the sushi buffet and also asked for spicy tuna. He…read morewas glad to make some just for me. The nigiri tuna and salmon were delicious, and the ginger was refreshingly authentic. I'd write more but now it's time to dig back in to the food.

All you can eat salmon sushi...what's not to love?!…read more A group of 5 of us came here around opening team and were seated right away. We couldn't speak or read Portuguese, but a waiter was kind enough to bring over a guy who spoke English. He recommended several dishes from the menu, which we wholeheartedly agreed to even though we didn't know what we were ordering. I have no idea what we got to this today, but they were all so yummy! Another waiter came by every so often with rolled sushi. I'm a big fan of salmon, and for the price of around $20 USD, this place is definitely worth your buck!

If you are a salmon fan and happen to be in São Paulo, it is an absolute sin to miss Sarumon. As…read morethe name of the restaurant makes it very obvious, since Sarumon means salmon in Japanese, you cannot even find prawn or other common fishes in Japanese restaurants in there. More than gullible would you be to think that this would make the menu very castrated or lacking variety. From cevive to grilled salmon, passing through marvelous combination such as salt flower and truffle olive oil sushi. I also came across the sake sangria. Such a marvelous sweet deliciousness. Very fresh, perfect combination for lunch. Highly recommend the place, staff is so friendly and helpful, you can repeated anything as much as you want (sangria is apart, obviously, but the jar costed only 35 reais), the only option is eat as much as you want for 75 reais, which in my point of view is a bargain for what you get. Even the yakizoba has salmon, but if you want a la carte, the only option is yakizoba, which you can have only with vegetables in case you don't like salmon, although going there without enjoying the salmon treats is the biggest waste anyone can possibly think about.

I would actually not recommend this place. Its first of all very tiny place with too many lazy…read morewaiters. I order their best plate was disappointed. If you had not have quality Japanese you may like it but the its not fresh and takes for you to find someone to finally come to you. If you don't speak Portuguese just forget because no one speaks English. Anyways there are many better places. Just look around

Would never ever gone here if I haven't been hanging out with a few buddies, and given the thought…read morethat it was passed 2am, a world cup evening where Brazil played like sh*t, had one too many drinks, plus the waitline was over 30 minutes, right... Would never, but glad I tried! Place is an oasis for good looking females, oooh and the food is decent, price too! On any given day I would dodge places like this because it's not authentic, way too crowded, fish, sushi, sashimi, drenched in sauces to hide the fish. TIP: you can order temakis open faced, that's right! Like a mini chirashi, just ask for "aberto" as for open, also when ordering a temaki, order your fish to be cubed instead of ground (regular). They do offer wasabi that's already mixed with soy sauce and it comes in a liquid soap dispenser, pretty good, it will kick you're a$$! Service can be hit or miss, but passed 2am, who gives a sh*t?!

Honestly I think that the majority of the reviews people have written here are for the next door…read moreneighbor, Nagayama Cafe. Having lived half a block away for two years and indulged in both, hopefully I can clear things up. There are three Naga(yama) restaurants owned by the same group right next to each other across from the Shell station on Bandeira in Itaim. While all three restaurants offer high quality sushi, they cater to different audiences with different menus at different price points. Located in between Nagayama Cafe and the upscale Naga, Nagayama is the more family oriented of the three restaurants with a stereotypical Japanese decor and broader menu of Japanese food. Come here with your friends who have kids and sit in the back at the table which is up a tiny set of stairs so you can see over the bustling little restaurant. Try the tempura for starters and continue on to teriyaki if you can't stomach raw fish or for a healthier touch delight your tastebuds with a classic sashimi plate. Personally this is my least favorite of the three restaurants, but they were extremely accommodating when we came with out of town friends who had their baby with them. It's still generally on point for fish quality but not as exciting as the other two. All three restaurants are expensive though perhaps at this one you can get full spending slightly less.

Pricey, but delicious. I dream about the salmon with lemon zest and truffle oil.read more

It's all you can eat and the quality of the sushi reflects it. It's not horrible but in a city like…read moreSP where there's lots of high quality options, it's pretty forgettable.

One of the best japanese restaurants in Sampa. They have a executive lunch for 47,90 (Mon-Fri at…read morelunch) with all types of fish and a premium menu for 68,90 which includes sea food and some specific dishes. I don't think this restaurant is a premium one, but considering the price and the quality of the food, it is an excellent option. If you exotic and more food this is not the place, you will have to go to another place but will cost almost the double. It was my 4th time there and I'll definitely go back there.