St. Albans best kept secret…read more Slinky tops, sexy dresses, fab coats and beautiful jewellery. Clothes displayed on white rails with glass tops, with the jewellery displayed on top. Beautiful and pristine. Spotted sexy black dresses, sultry knee high boots and sophisticated trendy macs. The jewellery is wide ranging with lots of silver and precious stones. Perfect place to by a gift, the hard part is not keeping it for youself.

I love this shop it has lots off choice in different price ranges for everyone you must visit tony…read morewho owns it is very good at transforming your look he has an eye for what suits you .

Very small so hard to walk around when busy. Great clothes though and great selection of dresses…read morefor parties

Big and spacious. Over two floors!…read more I love the make over, of this store, blue and black is the colour scheme, better than the former look of the store. I like the fact that it's not messy, and the staff are professional. I still buy the basics, but it is still generic fashion, to my taste. My sister the jeans are good in length for tall chicks for us, but you still have to use a belt to tighten it around your waist....I'm still dubious about, I know that ain't going over my booty. I mainly in the men's section buying £3 plimsols or £5 jogging bottoms that still last. They have a beauty section, make ups etc plus you can buy DVDs and headphones now in Primark, which they did not do before. But yeah I like this store, it's as goods as gets.....until they plant a tall section...wishful thinking!

Who doesn't heart Primark? Primark not 'Primarni' or any other shoddy names. Who needs to be…read moreembarrassed to say they shop at this haven anymore? Not I that's for sure. The Watford branch is an absolute gem of an offering. It's far enough outside London that it's always got those pieces you see screaming 'buy me' out of Look's/Heat's/Grazia's pages but also not to remote that it stocks bad garments and trends. Today's little outing consisted of the new season's temptations lining the entrance walkway, neatly, surprisingly as well. Mary Portas has certainly has scared the big wigs at HQ because every member of staff I spoke to today was helpful and polite. Saying that, it was very almost, eerily quiet whilst I was shopping. I spied a bag in the window on the way in, hunted for it but was informed it had sold out, me being me, demanded said bag et viola! It's mine now. The jewellery section was merchandised to perfection, lined with sparkle, nudes and adorned with shimmer. The new season line up looks fantastic and had I had more money I would've spent a small fortune this morning and I didn't even make it downstairs to shoes and homeware. Keep up the good work Primark.