I had assumed, up until this point, that Noa Noa was some fabulous little independent clothes store unique to Ilkley. Sadly, having looked them up online I have discovered that they are in fact some kind of international fashion chain. This matters not, really, it would just feel nicer to have found a totally independent gem!
Anyway. This shop is the business. My friend and I, on our delightful day out, cautiously approached the shop as we just knew we might be in danger of a spend. (I made that sound like some kind of toilet related pants accident, didn't I? - I made a *spend* in my wallet ... heh heh.) Nonetheless, we couldn't resist, so we went in armed with pauperdom.
Oh. My. The clothes in here are just beautiful. The first item to hit me was this beautiful grey woolen long 'coat' (non-water proof makes a dubious coat to me). It had bright pink stitching, huge pockets, huge buttons - it was a iconic piece to have, a gem in anyone's wardrobe! Beautiful. As well as that they had the most gorgeous silk skirts, some of which had been hugely reduced in their lovely sale, and we came dangerously close to making a spend. They were sweet, daisy girl, slightly gathered and flared with a thick waist band which would hang beautifully between the waist and hips. Very flattering.
Virtually everything in there was a potential purchase, certainly for my friend since everything was utterly her style, and so we were really pleased to have found the shop. The assistant was lovely too, not in any way trying to pressure us to buy, and joined in some friendly shoe related banter with us!
Prices are certainly high end high street - dresses were around the £80 mark - but I would think worth it in terms of style and quality. For someone like me it'd be a one off buy, I am cheap (as you may know), but I know quality when I see it. A truly lovely shop - go and see! read more