I just find New Look so unexciting. Unlike its name, it does not tender any innovatory 'new look' to us, the buying public, but instead stocks a collection of clothes as humdrum as they are tasteless.
New Look's manifesto declares; 'You love the excitement and limitless possibilities that fashion provides, and that 'wow' moment of finding that must-have item.' Having gone into their shop and seen their stockpile for myself, to say this is an inaccuracy is, sincerely speaking, a very gentle way of putting it.
The shop is awash with tawdry ditsy print dresses, tacky striped peplum dresses, crude leopard print tunics, ghastly stud trim vests (a particular turnoff), horrible frill crop vests, magnetic bling stud earrings as well as the particularly disconcerting transparent knitted tunics that you can see your bra through. Obviously I understand that the shop is not going to stock hoodies nor sportswear of the same caliber as Adidias or Abercrombie and Fitch but I have never seen such shoddy hoodies anywhere as those sold within this store. The ones I am speaking of have such counterfeit phrases as 'Daytona 1971 Athletics Club' written across it. It's like they don't even try to make their stuff convincingly decent.
A consistent theme amid all of New Look's garments is that everything is made from a very shoddy, thin material. I look at all this stuff and wonder whether any of it will survive past it's first spin in the washing machine. Nothing boasts any kind of integral shape, with most of the tops hanging off you like a shabby poncho.
According to what is written on some of the labels, their clothes boast 'Paisley' designs - I wouldn't have known from the patterns alone however owing to their inadequate appearance. Instead of reconstructing authentic Persian or Indian textiles what surfaces are something akin to juvenile scribblings.
If you want to pick up first-rate quality clothes with a pioneering twist marketed towards the young adult then bypass all of the counterfeit clones such as Warehouse, Oasis, Next and especially New Look and head straight to somewhere authentic like TopShop. read more