From the owner: Fidelio, Zurichs most loved Fashion-hub is an important part of the cities story and fashion…read moreevolution. Celebrating 30 years in 2016, Fidelio has been the meeting point for the experimental and contemporary. Fidelios story began in 1986 in a small but personal boutique on the outskirts of town. Marco Kunz, founder and CEO, brought his love for socializing and fashion together by giving his creative friends a platform for their own collections. Getting some great feedback from clients Marco started adding some famous labels to mix. Making fidelio the place to be! Fidelio always has the courage to show new things and not just the expected. "We like to keep people guessing, we don't just rely on the big brands, we take risks and have fun with fashion!" In the fall of 1995 due to high demand Fidelio moved to the center of town. 2003 saw the expansion of a second boutique and just thereafter the outlet Rabatt. Both situated in close range to each other in the heart of Zurich.

Finally a COS Store in Zürich !!…read more I don't know why it took so long to have one in Zürich. COS is part of the H&M group. But it's more upscale, more design, and a bit more expensive as H&M. I think the location is a bit weird. I would have thought that they would be in a cooler neighborhood instead of Niederdorf. It really depend from the city, but sometimes they can be small the COS Stores. I was afraid this one here in Zurich would be small as well. And no, it's a big one. Also the man department is big enough. The personnel is from H&M (at least the Men's department). There is one guy who really fits in this store, very friendly and nice and can advice very well. The other guy... He's really not nice, impolite, and actually not well dressed for this kind of store... A pity because it has influence on the concept. It gets a 5 star because it's a big one :)

Mein Deutsch sherpa and I salivated openly at the window display of VMC before a morning meeting…read moreearlier this week. The shop was still closed then but by the time we passed by later its sign had turned around to signal the store had opened. A veritable treasure trove of English and American heritage brands, along with loads of denim and leather, VMC has a long history in Switzerland's largest city (it opened in 1986.) My eye immediately caught a gorgeous and perfectly proportioned motorcycle jacket after taking several steps inside the chalet-like shop. It fit almost as if it were bespoke and I had no choice but to shell out many Swiss francs to make it mine. Given that I'd been on a multi-year hunt for just such a jacket, I left VMC feeling victorious. Here you'll find Belstaff and Barbour jackets, Grenson shoes, FIlson bags, and all manner of clothing and footwear for men and women. Whoever does the buying for VMC has quite a keen eye, and their discerning customers reap the rewards. Such sartorial satisfaction comes at a price, however, so don't head here without checking your bank balance first.

If you're a Denim Head, then this is your store. Granted, as an American who grew up, partially, in…read morethe western mountains, it's tough for me to spend the money required on rodeo shirts but when it comes to Japanese cotton shirts & denim, you really can't beat these guys. They know their stuff like very few in the industry. Luckily, they're also willing to help you find just about anything you're looking for. My wife has been looking for a pair of selvage jeans for ages and they probably spent at least an hour helping her find just the right pair. She's a very happy lady now. Thanks guys! Something else I have to mention... at least one other denim store in the city does the 'hard sell'.... that's something I've never had the slightest hint of at VMC. They want you to walk out the door a happy and satisfied customer without buyers remorse. If it doesn't work, for whatever reason, they don't push you to buy it. Also, they happlily do shortening during the week. The weekends are kind of crazy in the store, even with the large number of employees they keep on staff. Honestly, I try not to go in VMC when I walk by as I almost always find something I want. However, lust usually wins. Damn those deadly sins!

N°2 Living is truly one of the best concept stores in Zurich for interior and design objects. A…read morebeautifully curated space filled with unique pieces, from handcrafted tables to stunning rugs - you can really feel the attention to detail and passion behind every item.

From the owner: We strive to create what we believe to be the perfect product, each piece carefully constructed…read morewith a multitude of dimensions considered. Our signature cut is smart with a slim and modern silhouette and it goes without saying that quality and comfort are both a necessity to style. We are one of the market leaders in Switzerland and offer more than 12 years of experience when it comes to tailoring the perfect outfit for you. We offer ready to wear line as well as made to measure.

Reasonable business clothes, and not to terribly crowded. Much of the stuff was on sale --- enough…read morefor me to start wondering how much they really sell at full price. We did find a really nice sweater at a deep discount; one of the more satisfying purchases of the day's crop. The men's department is an awkwardly-shaped section of the entrance and one wall of the main room, which mostly holds the women's section; it works, but not especially well.