Specialties
At Naughty Girl Essentials, we’re proudly an online shop with limited pop-up boutiques, bringing stylish, body-positive fashion directly to women who love to feel confident and comfortable.
We curate lingerie, festive collections, modern outfits, and accessories that celebrate all shapes, sizes, and styles. Our pop-up shops give customers a chance to experience the brand in person, while our online store offers convenience, great prices, and ongoing new arrivals.
Naughty Girl Essentials is more than a brand — it’s a community built on empowerment, inclusivity, and self-expression.
History
Established in 2011.
Founded in 2011 in Kelowna, BC by Michelle Korchinski, Naughty Girl Essentials began after she couldn’t find fun, sexy, well-fitting lingerie for her 40-something body. The brand grew from a small lingerie boutique into a body-positive space focused on confidence, curated styles, and supportive “ladies lounge” shopping. By 2017, NGE was a well-loved downtown destination for lingerie and intimate apparel. Through 2020–2022, the store expanded online and hosted community events, including monthly customer appreciation teas. In 2023, local media celebrated the brand’s 12-year anniversary as a woman-owned confidence brand. By 2024–2025, NGE evolved into a full fashion and lifestyle label with dresses, loungewear, seasonal collections, and bold statement pieces—all while staying true to its mission of empowerment, sensuality, and accessible luxury. Providing online shopping and exclusive seasonal pop-ups.
Meet the Business Owner: MICHELLE K.
At Naughty Girl Essentials, we love what we do because we believe every woman deserves to feel confident, sexy, and completely herself. From day one, our passion has been creating fashion and lingerie that celebrate real bodies, real curves, and real confidence—without the judgment or the luxury markup. We exist to empower women to express their boldness, embrace their beauty, and own every moment of their lives. Helping women feel unstoppable isn’t just our mission—it’s our joy.