Specialties
Mountain Zen Collective specializes in mobile yoga experiences throughout the Smoky Mountains — bachelorette and bridal group sessions, goat yoga at Pygmy Harbor Farm, corporate retreats, private events, and free community yoga every first Thursday at King's Library in Sevierville. Certified RYT instructors bring all mats, props, and music to your location. We also operate a boutique digital marketing consultancy providing fractional CMO services and proprietary AI content tools for regional and national clients. One brand, three expressions: yoga, marketing, and community journalism through the Lantern Society. Woman-owned since 2018.
History
Established in 2018.
Mountain Zen was founded in December 2018 by Heather Jagels, who spent 15 years at Scripps Networks Interactive, rising to Vice President of Creative Services for HGTV and DIY Network. She led launch campaigns for Property Brothers, Rehab Addict, and The Vanilla Ice Project, earning Promax/BDA Awards and a Chairman's Award. She came home to East Tennessee, opened a mobile yoga studio in the Smoky Mountains, and built it into Mountain Zen Collective — a yoga practice, a boutique marketing consultancy, and a civic journalism publication. Heather has practiced yoga since 1999, holds a 200-hour ERYT certification with ongoing training at Asheville Yoga Center, and a Master's in Business from the University of Tennessee.
Meet the Business Owner: Heather J.
came home to the Smoky Mountains after 15 years in network television — the last several as VP of Creative Services for HGTV and DIY Network. I brought everything I learned into a different kind of work: a mobile yoga studio serving bachelorette groups, retreat weekends, and the Sevierville community; a marketing consultancy where every client gets their own AI content system and my personal attention before anything publishes; and the Lantern Society, a civic journalism project covering East Tennessee. Mountain Zen Collective is what happens when you stop separating your passions. Glad you found us.