"Oil From Switzerland" is their motto. It's a good as oil from anywhere, I suppose. I use the 10W-60 in my motorcycle as that is what the OEM recommends. I do notice that this brand does make my engine run slightly cooler and there is less noise. I have never had a problem with their synthetic oil and would recommend to anyone. They have a large sponsorship presence in the professional motorcycle world. They have different lines from powersports to heavy industries with oils, lubricants, additives, and cleaners. read more