I have no reason to be buying children' s and baby clothes, if however, I did then this would be my…read moreshop of choice. Very obviously scandinavian, the shop is simply but elegantly laid out selling equally simply stylish clothes and accessories for young children and babies. Sparkle and Spin is rather hidden off the main road but well worth the extra effort to find it.

My children and I are in love with this shop and never fail to find something we want to take home…read more We love the Danish brands they stock and they always have a great selection of toys and gifts. The girls that run the shop are lovely and always happy to help and offer great fashion advice without pushing for a sale. They get a thumbs up from us!!

I'm an aunt! My sister just had her first baby and I am now the giddy aunt of an extremely…read morebeautiful little niece. She didn't find out what she was having so everything we'd bought during her pregnancy was neutral - as soon as we found out it was a girl I went into shopping overdrive and, although you can get some really gorgeous little boy clothes, there just seems to be a wider option (and far too many pretty things) for girls! JoJo Maman Bebe is going to leave me bankrupt if they insist on making such gorgeous baby clothes and then over-charging for them. Ok, I'm new to the world of baby stuff, but is £18 really appropriate for a teeny-tiny new-born-baby vest? You can get a pack of 5 for about a tenner in Sainsburys or Mothercare. Still, despite the pricey pricey price-tag, I cannot deny being a huge fan of JMB's range of clothes and the quality of their products. The Autumn collection is now well underway and their selection of corduroy skirts, hooded coats and patterned tights are just so beautiful, how is a brand new aunt supposed to resist? Well, I'll tell you - she doesn't! She just keeps on buying. JMB, you lose one star for the prices, but the range is just stunning and my niece is simply worth it!

Lovely little shop, tucked away in Greenwich (near Cutty Sark, opposite the M&S Food)…read more They sell baby and children's clothes, accessories and a small range of toys. The staff are super-friendly and welcoming and give helpful advice. They use all natural fibers like organic cotton etc. and their products are made in UK, so you can be sure that you're not contributing to child slave labour overseas by buying their products! They have a "feeding-booth" if your little one needs feeding and you don't want to breastfeed in public (you don't have to buy anything, you can just go in and use their feeding area for free). Would highly recommend. All my mummy-friends love this shop too!

Disgraceful disgusting company. Ordered a dress online. Couldn't fit it over my head and return…read moreit ASAP! They sent it back to me and said it was not in good return condition? What!? I didn't even wear it. I called customer service to complain. They were suppose to call me back for a 2nd review. By this time they sent it back to me. I called 2 weeks after and they decided without even seeing the product new with tags, they declined a refund? WTF!!!! Called again to speak to a supervisor and again no call 2 weeks later nothing! They obviously do not care about their customers. Disgusted and disappointed!! I will never ever buy anything from this company again and post this experience everywhere I can.

On attempting to return an item, I've experienced awful customer service here. A couple of members…read moreof staff barely had a clue on the returns policy and, when I finally found one with knowledge they were very dismissive toward me and I had to ask for the head office details to try to sort it out. It's a shame really as previously I would have been happy to ignore the lack of interaction they appear to have but now, unless it's an absolutely must have, I'm happy to take my business elsewhere.

From the outside the shop already looks cheerful but when you go inside it even makes you happier!…read moreThe shop is made out of very bright clothes and accessories! They all have cute/funny prints on it. Often food/animals/monsters ate portrayed on it! The prices are very good and affordable for something as fun and cute as this! The shop is mainly for girls but downstairs they also have a small collection for men!

I'm a huge fan of David & Goliath clothing and accessories - their T-shirts are adorable…read more My favourite things are the luggage tags and keychains - they feature very clever designs and my friends always ask me where I got them. My favourite lines are "Boys are stupid, throw rocks at them." "Come to the dark side - we have cookies!" and "Spooning leads to forking." The graphics are so cute and the taglines are so funny. I don't fit into most of the clothes here, so it's a bit hit and miss - the "L" pants are made to fit a size 8 (US) and even the XL sized T-shirts are tricky because they shrink down a size when they are washed. If you use your dryer to dry your laundry (i.e. North American tourist), definitely buy a size up because all of their cotton shirts and PJ pants will shrink. If you're a UK-er who uses a laundry rack to dry most things, then that isn't necessary. There are lots of cute t-shirts (usually on sale) in the basement. If you're in Soho, check this store out.

I was feeling like a bad mom. I hadn't bought any Easter treats for my son, not nary a sight of…read morefake plastic grass, pastel eggs or the like. Not a thing. To be fair he can't really have any of that stuff anyway, but I was feeling like if there were a blog that featured moms that were not living by the Pinterest-way-of-life, I'd have been on it Then I ran into Purple Shop -- snagged him the baddest, raddest rabbit shirt every created -- hand stenciled and made with love by Owner Dot, the mistress of the coolest kidswear in Shoreditch. A rabbit shirt! A soft white, cuddly tee-shirt with a funny rabbit and a sign that says "Warning, I bite!" Which is both hysterical and ironic, as my child does bite (as a joke!) Ok, mostly. So of course the shirt was darling (£15) -- but really it was the service that stunned me. Dot was truly lovely herself, too. Engaging, sweet, talkative and funny...and super talented! I frankly almost forgot I was shopping in London (Shoreditch no less) and probably looked a bit stunned. Perhaps my skill of chit chat has withered all these days living in London, I am not sure. I so enjoyed my little stop in that I made a vow to return to check out the rest of the wares. I'm currently in search of a cute little girl to buy a Levi's dress for -- artfully crafted from pre-loved Levi's jeans into the cutest damn dresses you'd ever see, seriously. Hipster kid stuff? Yep. Better than fake plastic grass, if I don't say so myself. My little biter bunny didn't really seem to care either way, but I like it!

This shop is a truly amazing experience, the customer service was absolutely brilliant and made me…read morefeel right at home when I was looking for something to get my niece for her birthday! The kids wear is incredibly fun and durable, my niece won't stop wearing it, I highly recommend this shop!

I always want to carry everything home from Carry Me Home- one of the cutest kids stores in London…read more The shop stocks some great childrewear designers like Oh baby and Beauty and the Bib. If you don't have children but your friend has just had a baby then you HAVE to head to Carry Me Home for a cool present. The 'Been Inside For 9 Months' sleepsuits are so gorgeous that I am planning on buying one for a friend who is due any day now. The fruit shaped bibs make meal times a little less messier and are so stylish! If you cannot get to the West End store the owner also has a stall at Spitalfields market on a Sunday. The website is excellent but a little dangerous to my bank account because I always see something I want to get for my son or friends' babies! Carry Me Home will also personalise vests and bibs which make perfect presents. custom

Took me a few minutes to find (on the 2nd floor), but once there all was good…read more I'm not a baby clothes aficionado, but this store made my life easy. Their selection is really well procured: cute, unique and a thoughtful array that felt the opposite of generic. I wanted a unique gift that had some character and I felt like the store owner had a bunch of options that fit the bill. The owner (don't recall her name) was very helpful, not pushy, and pleasant. Also, I don't know what baby clothes are supposed to cost but I thought the prices were quite reasonable for the quality.

Slightly on the expensive side but Biff does sell some really nice children's clothing…read more I probably should not admit this but despite being 5 10 I can fit in to some of the clothes and have on occasions shopped here myself. This is not just a children's shop, it is however, very popular as an after school outing, so best to avoid these times. With a babies shop and boys and girls wear next door you will find all kinds of clothes, shoes and accessories here. A lot of choice and excellent quality.

From the owner: Independent shoe shop specialising in expertly fitted shoes for children. Brands include…read moreStart-rite, Petasil,Hummel,Geox, Bobux, Sun San Saltwater, Ricosta, Converse plus a small selection for adults. Also sell babywear and gifts.

Disgraceful disgusting company. Ordered a dress online. Couldn't fit it over my head and return…read moreit ASAP! They sent it back to me and said it was not in good return condition? What!? I didn't even wear it. I called customer service to complain. They were suppose to call me back for a 2nd review. By this time they sent it back to me. I called 2 weeks after and they decided without even seeing the product new with tags, they declined a refund? WTF!!!! Called again to speak to a supervisor and again no call 2 weeks later nothing! They obviously do not care about their customers. Disgusted and disappointed!! I will never ever buy anything from this company again and post this experience everywhere I can.

A good sized store with a selection of youth, womens and mens clothing. Clean with friendly staff…read moreand although busy, never feels stressful. Changing rooms are large and clean also. Zara clothing is sold all over europe and this can be seen as all sizes are european. Prices depend upon each item- their basic range is very good value, but other items can be very expensive, due to material or complex patterns or designs.