Not only can you rely on Moochi for the classic "bread and butter" basics, but also for some more interesting seasonal pieces, such as a flowy silk evening dress or a brightly coloured merino cardigan. Moochi describes themselves as being a brand about 'a style, not an age', which is clearly seen in each collection brought out each season - many pieces are on trend yet relatively timeless, and they have silhouettes appropriate for women of many ages, styles and lifestyles. The shop in Newmarket is located in the attractive Teed/ Osborne street area, and is right next to a number of other New Zealand designer shops of similar high calibre. The service when I visited this morning was ok; I was greeted when I walked in but perhaps they could have been a bit more talkative though as nothing really jumped out at me from the way the store was merchandised, apart from a few pieces I saw outside in the window. read more