I want to love Mission Valley, I really do, but like most people I have a love/hate relationship with this area of San Diego in aspects whether you are living, working or visiting here.
On the one hand you have sprawling malls with a massive selection of stores to fit every budget and taste. You have tons of movie theaters, restaurants and general activities for every budget and taste. Everywhere is accessible by public transit and by car, some areas are walkable. It's great to work in if you are in the retail or restaurant/food service industries as there is a plenthora of easily accessible spots to work at here across the 4 main areas of Mission Valley. It's great to live in if you can afford to and don't mind living in a condo/townhouse community. It's great to shop in, go to movies and some other attractions as you have an asssinine amount of choices to pick from that are relatively easy to get to.
But on the other hand the whole are is hugely congested with traffic most of the time when most folks are available to shop, dine, entertain, run errands, etc. Only parts of Mission Valley are easy to get to on foot. Much of Mission Valley is disconnected from public transit (i.e. all of camino del rio south). Much of all the well paying jobs are off roads that are inaccessible by foot or under-serviced by public transportation, leaving you with traffic to deal with. Plus the freeway and river cut through half of Mission Valley longways and not many connection bridges/roads exist to connect the south end from the north end. There is also no housing on the south that easily connects to the basics easily without doubling your trip and having to go around to the nearest connection road. There are some businesses and jobs that aren't food service and retail near the trolley stations but nearly all of them are at least a half mile walk from public transportation and in areas where drivers spend 10-20 minutes of traffic going a half that from residential areas, when it should take 5 minutes. Also when it rains parts of Mission Valley still haven't been reinforced from the river and it floods over onto connecting streets, properties (the golf course doesn't have a problem with it for obvious reasons, but Qualcomm is out of business because of it), and much of the area needs rescuing because folks are stuck with no way other than the trolley to get out of the area. Also there are landmarks or places of cultural interest in Mission Valley (aside from maybe the Mission de Alcala and USD which bookend Mission Valley, and of course the events at Qualcomm). There's nothing of Mission Valley specific culture (other than big box corporate malls, which seems to be what Mission Valley's current identity is all about) that would drive anyone to come here. What's sad is they have this great River with an amazing ecosystem that could be a focal point for the area and huge amount of history to the area that isn't being widely shared.
Because of all of that I think Mission Valley grew too quickly to keep up and has hurt much of what benefits the place as a result. I think Mission Valley would improve hugely if it fixed some of its infrastructure and included attractions, landmarks, museums, whatever about it's history and area, instead of behaving like a huge capitalistic leech to the area. The need to make a levee on either side of the river to protect the banks from floods and find a better way of disposing waste/runoff. They also need to elevate their roads that are in the flood plains and create more connecting bridges from the south and north part that don't interfere with the freeway that go above the river so that when it does flood and to connect workplaces, residences and retails stores on either side and lessen the amount of distance one would have to do. They also need to beg and plead MTS to improve transit here, making lines more frequent on its side roads to alleviate traffic concerns and it would be nice to have shuttle services picking people up or having pedi-cabs or something or encouraging people to use bikes to get around the area by putting in bike lanes and bike safe areas (a levee would work in this case). Mission Valley also lacks local government offices as well...heck even a visitor center would be enough. A neighborhood needs to have more than just big box stores, chain restaurants and movies to get me to visit often. And when so many other parts of the county and neighboring areas have similar amenities with less of the headache, Mission Valley really needs to step it up a notch and bring folks in to stay there with something unique to the area that no one else has. Even if they just made it affordable or designate one area (hazard center would be perfect test) for small businesses to come in as an alternative to the big box places and include some local highlights.
As a result of all of the above, the bads outweigh the good for me. read more