Media Wales' WM is largely written by a small team, a workforce which seems incredibly impressive until you consider the fact that this title is dominated by adverts, and you can tell the tone is largely set by people who pay the money to get in there.
Nevertheless, this isn't necessary a complete draw-back. Most of the adverts are for the smaller, more bespoke businesses in south Wales, making this an excellent way of discovering the lesser-known fashion boutiques in the area.
The magazine is colourful and packed full of tempting and stylish pictures. It has also adopted that refreshing trend of using 'real' women in its daring and ultra-glamorous photo shoots.
However, there is a preoccupation throughout with what it means to be a Welsh woman, which does get a tad boring after a while.
WM also goes a bit too far into the depths of beauty regimes for my liking. By listing 50 'hot treats' ranging from 'black pepper body slimming' to 'Declear rose garden, face and body retreat', it does feel like a route from the pantry into the flowerbed taking the scenic route which avoids Krispy Kreme.
The feature entitled Girls' Night Out seems rather contrived and unnecessarily bubbly, and its whistle-stop descriptions as events as diverse as Leona Lewis, the Dream Boys and Die Meistersinger von Nürnberg forces a restrictive view of welsh womanhood and culture.
URBAN CHALLENGE: Spot the most ridiculous featured item. My favourite was the £100 Tesco Couture dress. read more