While the problems that have increasingly beset the newspaper industry since the internet killed the notion readers should pay for their information have been illustrated by the South Wales Echo, the Western Mail is cut from slightly classier cloth. Though part of the same parent group, perhaps that comes from its distinguished former broadsheet origins and a reputation for supplying a decent, sizeable weekend read. But despite taking a borderline less tabloid approach to issues of a Welsh slant, its importance on the country's media landscape has seemingly faded as circulation falls and past redundancies drain the journalistic talent pool. Things can't be all bad for the group, as their Media Wales building, in the shadow of the Millennium Stadium, is relatively new and, from the outside at least, plush and modern. What goes on inside, however, will determine whether the Western Mail continues to publish on the same scale in years to come. read more