I have very mixed feelings about Master Cho's Taekwondo. While the instruction and facilities are top-of-the-line, their business practices are reprehensible.
Let's start with the good stuff.
Without exception, the instructors are excellent. They are professional, friendly, and are unquestionably experts in their field. Their English communication skills do vary, however; some will have trouble answering followups questions about particular techniques - not due to lack of expertise, but rather due to a language barrier. In any case, classes are strenuous and instructive, great for keeping in shape and learning the material.
The facilities are also great. (My review is for the Short Pump Location; I have never been in the Virginia Center Commons one, so I cannot speak to the quality of those facilities.) The place is always kept spotless (which is impressive considering the volume of kids coming through every day). There is also a small exercise location on a balcony overlooking the main room, for parents waiting for their kids. (There is a small monthly fee to take advantage of the exercise equipment, however.) The only complaint in terms of facilities is that parking can be a bit of a pain during the busiest hours.
The staff is very friendly, yet always professional and able to answer any questions. Overall the school has a very pleasant atmosphere.
Now, onto the negative stuff.
The business practices of this establishment are deceptive, bordering on abusive. My complaint is not that the monthly rate of $169/month is double that of some other schools in the area, nor that the only options for enrollment are a 1- or 3-year contract, with no cancellations allowed except for disability, job loss, or relocation, since they are up front about these aspects at the time of enrollment. But what they do not talk about is the ridiculous number of hidden fees that they use to milk as much money out of you as possible. These include a $45 testing fee for each new belt earned (once every 2-3 months), $20 for their curriculum book, $150 for sparring equipment (which you can find on Amazon for half the price), and three "black belt seminars" which are required for earning a black belt, which run at about $100 each. That does not include the occasional tournaments and demonstrations that they charge extra for (but during which they cancel regular classes). Again, they never mention any of these extra fees during their sales pitch to you. For an establishment that espouses honesty and integrity as some of its core tenets, these deceptive money-grabbing practices are downright disgraceful.
If you're looking for the best Taekwondo instruction in the Richmond area and are willing to eat the costs of the high monthly fee and various hidden expenses, Master Cho's is the place to go, without question. However, if you are not ready to make a solid 1-year commitment or are turned off by the shady business practices, then avoid this school. read more