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Magic Picture Framing Co

2.6 (7 reviews)
PriceyFraming
Closed • 9:00 am - 5:00 pm

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Typo

Typo

4.0(5 reviews)
2.1 km•St Kilda
•$$

I don't love Typo. It's not because it's particularly bad, it's not. It's a cute little store, full…read moreof cute little things at fairly cute little prices. It's because it represents the successful commodification of a market which I love, and which I wish could remain in the amateur space. Three or four years ago, I picked up a 1970s pamphlet from the Australian communist party, talking about how Chinese communism was bad.It has a stamp in the front, saying it was distributed by Socialist publications, in Redfern. It has a six digit phone number. The cover is a black black rhombus and a small red circle on a green background. I love it, because it's a textual artefact from a unique moment in time. There was probably a print run of a few thousand at most. I doubt more than a couple of dozen still exist. And it's the simulacra of this which Typo sells, packaged and sold as commodities. Notebooks with covers which seem to call out to realms of fabricated experience. It's convenient, and inexpensive, and for most people there's no difference. And I respect that, I do. It's just a little bit of what I am is being faked up and sold.

A great place for stationary, quirky office equipment and decorative pieces - I love the tape…read moredespenser that looks like a cassette, the wall of letters and lots of other great ideas in the store. I recommend taking some time to look through everything! Of course, they offer regular folders, writing utensils, diaries too - everything is just a lot more than stylish than your average home or office fodder. Along with style comes a little bit of a price hike ( in comparison to average stationary you could grab at Big W or Target), but if you spend a lot of time in your office, why not try to make it a nicer space? They also offer items that are not specific to an office or stationary...like the awesome music canvas I picked up for only $40!

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Magic Picture Framing Co - framing - Updated May 2026

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