When I stumbled upon M Jewellery the other day I smiled with glee. Not because I could see glimmering jewels in the shop window but because beneath the logo on the sign it read 'jewellery with a conscience'.
Gemma the manager assured me that all the designers are either source their materials through ethical traders, are unique and independent crafts people or use sustainably sourced materials. For example the M Studio house collections use sterling silver from the Thaihill Tribe where the proceeds benefit those in need. In store there are black cards in the jewellery display cases explaining where the range has been made and why the designer is ethical.
But apart for the community conscious values this store seems to choose pieces that are unique which offer buyers the opportunity to find jewellery tailored to the individual at affordable prices. read more