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    Lilac Foods

    2.9 (41 reviews)
    ModerateGrocery
    Open 8:00 am - 8:00 pm

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    Stand is closed now.  They still sell at Hillcrest Farmers Market.
    Soo H.

    After lunch at Fat Ivors we left in search of fresh strawberries. Nice waitress mentioned the strawberry lady in front of Lilac Foods. We drove up and found the strawberry lady with strawberries. I bought 3 baskets for $7.50. She mentioned the strawberries were grown in Vista. They are juicy and full of sweet strawberry flavor. These fresh from the field strawberries are among the best I've eaten. I took a quick look inside Lilac Foods. It was almost the size of a Vons/Safeway. Good selection of items. It's great they let the strawberry lady sell her strawberries in front of their store. Back in the old days I loved driving up to Valley Center as there were many roadside stands to buy fresh strawberries. Sometimes the stand would be right in front of the strawberry field. All the stands I knew of are now closed. It looks like in front of family owned grocery stores are the only spots to get fresh strawberries in Valley Center now.

    Receipt
    Martha R.

    $6.99 plus tax and CRV for 24pk of water. That's ridiculous!! Especially in times like these. And then they tell us prices are going up tomorrow. $27 for water, eggs and 2 packs of bacon

    Gail P.

    Where the old Harvest Farms store once was has now been turned into the aptly named Lilac Foods. Recently opened in December 2013, this great new store is a big plus for Valley Center. My brother just bought a ranch out in Valley Center and he always complained about having to drive into Escondido to do his shopping. Not anymore. We checked out Lilac Farms the other day and it had a great selection of products and some very reasonable prices. A story in the Valley Roadrunner noted that "Tom Jabro is one of the managers of Lilac Foods and is a veteran of the supermarket business since 1967." He and his wife realized the need that existed in the Valley Center community for their family-operated business. Son Matthew Jabro--a Valley Center resident--is managing this new store. I liked the great produce selection here and was pleased to see that 50% of the store's produce will be certified organic and supplied by Coast Citrus. Also, set to be offered are fresh fruits and vegetables from Valley Center growers, of which my own brother is one. There are on-site butchers and a nice selection of wine and spirits. In support of the community, grocery delivery service from Lilac Foods to HideAway Lake Mobile Estates is scheduled to begin in the coming weeks. Lilac Foods is easy to get in and out of and is a great new shopping asset to the Valley Center area. It is breathing new life into a section of Valley Center that will soon be welcoming other new businesses. 5 YELP STARS for the great new Lilac Foods.

    New hours
    Mark B.

    This place really deserves two stars, but it is the best market I've found in Valley Center. I went into the store for a few staples and found what I wanted. The produce looked meh and a lot of things struck me as very expensive. I was a little miffed that their hours were posted incorrectly on Yelp! I watched as the staff arrived almost at 8AM. Thankfully this is a true food market with liquor in contrast to the many places that seem to be exactly the opposite.

    a bunch of strawberries on a counter

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    4 months ago

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    9 months ago

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    6 months ago

    Love this store. I don't shop here everyday, but I'm local and they have everything I need. Very convenient and everyone is very friendly.

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    10 months ago

    Bad expired food. We went there for breakfast to get some food and pretty much almost everything was expired and the food was so expensive.

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    2 years ago

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    3 years ago

    I told the lady in the back I only wanted a pound of carnitas, she gave me 3 pounds. And charged me for it. Prices too high

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    Review Highlights - Lilac Foods

    My brother just bought a ranch out in Valley Center and he always complained about having to drive into Escondido to do his shopping.

    Mentioned in 5 reviews

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    Rincon Travel Plaza - Store front

    Rincon Travel Plaza

    3.5(19 reviews)
    6.0 mi
    $

    Stayed at Harrah's & needed a wash, from the long trip. I…read moregot the $17 wash at the car wash and was really impressed with how clean my car turned out. The deal even included an air freshener and a carbon fiber towel, which works really well. I definitely recommend it--thank you!

    RINCON TRAVEL PLAZA - I've been a regular customer at this…read morefuel station, but the current pricing policy is frustrating in practice. They no longer provide fuel prices over the phone, which is their choice as a business. The issue is the inconsistency in how it's applied--while exact pricing isn't shared, there are still comparisons made to nearby stations when asked. That creates confusion rather than clarity. In a commodity market like fuel, customers make decisions based on transparency and trust. When pricing information is partially withheld but still indirectly referenced, it doesn't really reduce competitive pressure--it mainly reduces customer confidence. From a customer standpoint, it would be more effective either to: Provide clear, consistent pricing information, or Maintain a strict no-quote policy without partial comparisons The current middle-ground approach feels less like a strategic advantage and more like unnecessary friction for customers who are simply trying to make an informed decision. A clearer policy would likely improve trust and long-term customer loyalty.

    Photos
    Rincon Travel Plaza - Sacred Bev (delicious)!

    Sacred Bev (delicious)!

    Rincon Travel Plaza - Air Freshener

    Air Freshener

    Rincon Travel Plaza - Fully stocked!!!

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    Fully stocked!!!

    Bates Nut Farm - Spicy Moa Bowl with Pineapple on the side

    Bates Nut Farm

    3.9(549 reviews)
    4.5 mi
    $$

    A little late, but we went here in the fall and fully FALLED out. Hate to say it, but yes -- I'm…read moreobsessed with all things fall. It's truly my happiest time of year. Right off the bat, here's what I loved about this day: Big parking lot Dog friendly Live music A small‑business market Food We came on a weekend in October, so definitely check their website to see what events are happening when you go. Admission is free, but you do pay for parking. You can easily spend a whole day here, so I recommend bringing comfortable shoes, a hat, sunscreen, water, and even a blanket or chair. We arrived during a live band set, but seating was limited -- still such a fun vibe. You can also go in and out if you need to grab something from your car. They were grilling up backyard‑style burgers with sides, and it honestly felt like being at a neighborhood BBQ -- grab your drink from the cooler, pick your chips, add your toppings, and enjoy. I loved it. The pumpkin patch is huge and has every type of pumpkin you can imagine. I'd never seen white or black gourds before, but they had them here. There's a lot to walk around and explore, and make sure to stop by the farm shop for packaged nuts, seasonings, honey, and other goodies to take home. My pup Enzo had the best time -- enjoy these pics of him living his best fall life.

    we like to come when the pumpkins are ready , my 3 y/o…read morealmost got ran over by a wagon . They should think about designating that ride in an area where kids can't run into the wagons. The driver had no clue and kept going. Luckily when we yelled at our 3 y/o to stop he listened and didn't run into the wagon as it was crossing . besides that we had lots of fun , but we left right after that close call.

    Photos
    Bates Nut Farm - The pumpkins here are so perfect!

    The pumpkins here are so perfect!

    Bates Nut Farm - Luau Bowl

    Luau Bowl

    Bates Nut Farm - They love the patch!

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    They love the patch!

    Meadows Deli Market - Remnants of my breakfast sandwich

    Meadows Deli Market

    4.5(172 reviews)
    3.6 mi
    $

    Ive been here many times, and I still feel compelled to walk down every aisle, every time…read more Their large selection of grocery items is truly impressive. I still always catch myself saying, they have THAT too?! That includes their beer section. They even have multiple choices for non- alcoholic beer. Have tried a couple of the deli sandwiches, and so far everything has been delicious there too.

    This place is an absolute staple of the Hidden Meadows community. I've been getting pizza here for…read moreas long as I can remember, and to this day it's still the best pizza I've ever had. There is truly nothing like it. Their sandwiches are incredible! Flavorful, filling, and always a great portion size. And don't even get me started on their breakfast burritos. It's honestly a shame they only serve them until around 10:30-11am, because they're that good. You can really tell they know what they're doing when it comes to solid, house-made, deli-style meals. One of the best things about Meadows Deli Market is the consistency. I can rely on the food being amazing every single time, which is not an easy thing to pull off, and they've absolutely nailed it. The market itself is also great. They have so many options, and I can always count on them when I need something in a pinch. They even have a section dedicated to European and specialty foods, which is always fun to explore. The service is truly outstanding. Everyone is incredibly kind, welcoming, and professional, and there's just a really nice family-style atmosphere when you walk in. It's mostly a grab-and-go type of place, but the care and friendliness always stand out. I mean it when I say nothing compares to this market. If you're looking for great pizza, sandwiches, or....you're lucky enough to catch them in time for a breakfast burrito, this is the place, 100%. So thank you to Meadows Deli Market for serving our community and being such a long-standing staple in the area!!!

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    Meadows Deli Market - Large meadows monster! Delicious

    Large meadows monster! Delicious

    Meadows Deli Market - Menu 10/24/2025

    Menu 10/24/2025

    Meadows Deli Market - Breakfast Burrito add sour cream

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    Breakfast Burrito add sour cream

    Lilac Foods - grocery - Updated May 2026

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