Such a cool addition to Pioneer Square! The owner is genuinely one of the nicest and most welcoming…read morepeople you'll meet and you can tell how much pride he takes in the business. The atmosphere is incredible, and the collection of throwback jerseys and merchandise gives you that classic, good old-school feeling that sports fans can appreciate. It feels like more than just a store, it's an experience and their prices are extremely reasonable and competitive. Really happy to see them open their second location in Seattle. Supporting great people and local businesses like this is easy. Definitely worth checking out if you're into sports, nostalgia, and great vibes.

Cool curation of mostly vintage sports clothing, especially Seattle local. I got myself some…read moreDickies pants - not what you'd go there for lol but still worth

I bought this wonderful hat at a flea market in Amsterdam. It's been through a lot of wear and tear…read moreat concerts, travel and just plain wearing. The leather sweat band was literally falling apart to the point of having to duct tape it for one last wear. I then sought out a repair person and was referred Annie. I found her work to be beyond impeccable and she not only had a quick turn around, Annie truly repaired my hat better than I could have imagined. So if you've got a great hat and need it repaired, seek out Annie. She'll tell you the honest truth about what she can do for you, repair it and make it fantastic again. I did get to peek at a few hats she was making and they look pretty cool too!

Annie is a true artist and a delight. She helped me pick the perfect type of hat for the Kentucky…read moreDerby and then handmade the most beautiful fabric flowers to make it spectacular. She's also just lovely to interact with. Can't recommend deVuono Hats enough.

I needed to clean and block my hat. I'm quite lucky to have found Hoyle Not only did he do a…read moregreat job cleaning and straightening the hat he put a cool new feather that matches amazingly. That's not all. I got to his shop and he had had to step out. He hand delivered my freshly quaffed hat to my home.

From the owner: Welcome to Hoyle Hat Co. — The Seattle Hat Shop & Hat Bar Experience, located inside one of the…read moreoldest and most historic buildings in Seattle at 220 First Avenue South in Pioneer Square. We specialize in handmade custom hats, premium ready to wear hats, hat restoration, shaping, branding, and immersive Hat Bar experiences for locals, tourists, weddings, corporate events, and private parties. Our shop carries a curated selection of handcrafted hats alongside respected brands including Hampui, Stetson, Goorin Bros, and more. More than a retail store, Hoyle Hat Co. is an interactive destination where guests can experience the craftsmanship of traditional hat making firsthand. From steam shaping and hand burning to custom trims and personalized fittings, every hat tells a story. Our flagship also serves as an active atelier and creative space where artistry, heritage craftsmanship, and modern fashion culture come together in the heart of downtown Seattle. Whether you are looking for a timeless heirloom hat, a bold statement piece, or an unforgettable Seattle experience, Hoyle Hat Co. is shaping the future of hats on the West Coast.

Live in Virginia. Bought the hat in Equator. Got caught in a surprise squall in Hawaii. I took hat…read morehome but figured it was lost. Found Ultrafino in Lynnwood WA, wonderfully, coincidently just before we traveled to visit family in the next town north of the shop. The shop turned that "before" into the just-like-new "after." I am thrilled with the outcome and look forward to enjoying my hat again!

I had seen a booth at a community market and decided to check out the small shop. Nice selection of…read morehats. I bought a Panama Hat and a fedora. Good quality and service. Hats were not overly expensive but not cheap. Would have probably given another star for a larger selection but very satisfied with what I bought.

My brother and I love coming here to stock up on new clothing, they have the best options and great…read morecustomer service, highly suggest if you're local! Great stuff especially for Seahawk fans!

Terrific location and selection of clothing. They even have Sonics stuff all the way in the back…read more The dressing room is kind of sketch since it's partly storage and not well lit but eh, it's an industrial showroom.

Wayne is easy to work with, creative and accommodating in a hat " Emergency"! The selection is…read morefabulous from berets to top hats.

Such a lovely shop! Wayne has a lovely calm kind demeanor. I happened by today while Wayne was…read moreteaching a hat-making class, and he took a moment to do a quick repair on the hat I was wearing. At his shop you are surrounded by good vibes and creativity, nice local owner-operated haberdashery.

Kyle needs a promotion, knew my hat right away always remembers me and puts me on with the new…read morestyle every two weeks. RAISE please, can't go in not seeing him making more money

Found the mini Blitz stuffed animal I was looking for here. Employees are very friendly and…read morewelcoming.