Specialties

Liaison Public Relations raises brand awareness and drives sales through a combination of traditional PR methods, social media and Web 2.0 tools which allow us to authentically reach customers, inspire collaboration and build communities on the Web. With these methods and proprietary content management systems, we also provide an easy way to track, organize and display a brands activity in the blogosphere and online media.

History

Established in 1998.

Founded in 1998 by Heidi Lowell, Liaison Inc. is a public relations consulting company that focuses on emerging companies and technologies across multiple markets. Holding vast experience with numerous high-profile accounts including Microsoft Windows 95, Intel, Autodesk Inc., NVIDIA Corporation and Cisco Systems, Liaison Inc. employees boast strong knowledge of broadcast, print and online media; solid familiarity with industry tradeshows, conferences and user groups; and longstanding relationships with key press, analysts and industry champions.

Meet the Business Owner: Heidi L.

Heidi Lowell has over 18+ years of experience in the field of public relations, having worked for some of the most prestigious PR agencies in both the U.S. and Europe, including Shandwick/Rogers & Cowan, Waggener Edstrom, Text 100 and Mackenzie Kesselring. Heidi began her PR career at Rogers & Cowan, promoting films from renowned production companies such as Miramax, MGM, New Line Cinema and Orion Films. Moving from the film industry to technology, Heidi joined Waggener Edstrom and was part of the original team that launched Microsoft Windows 95 in the U.S. Heidi then moved to Text 100 in London, where she helped manage the Windows 95 launch in the U.K. and was also part of the team that managed Cisco Systems' PR across Europe. Merging her film and technology experience, Heidi joined Mackenzie Kesselring to manage the Microsoft Softimage account, which included the PR launch of Softimage D|S. Heidi started working as an independent contractor in March 1998, founding Liaison Inc.