I think Julian Graves needs to shake up its image a bit, at least in the Kingston branch. I don't know how they look in the other branches, but this place looks a bit tired and old hat; health food shops are the new meccas, they can be cool if they try, but dear old Julian Graves looks a bit like it's still 1974, when the only people who shopped in health food stores were geography teachers and Tom and Margo from The Good Life.
Also, I get slightly confused by what kind of shop it actually is. I have always associated it with health food, but it sells nougat, chocolate buttons and the kind of sweets you would find in a Woolies pick and mix. Of course, it sells the huge bags of dried fruit and nuts that it is known for, and has plenty of special offers. I pick up yogurt mixes here - I am making my own yogurt - just like Tom and Margo, but that is usually it. I tried the goji berries here once and they were not as good as other goji's that I have tried, so for now, I will give it a Must Try Harder grade. read more