Joules is a British brand, but if you're trying to decide whether or not to purchase at this…read morelocation or wait to go to London... purchase it here! From what I saw, the Kenmare location had more of a selection of clothing (including men's). The locations I visited in London were smaller shops located in stations, slightly cheaper, but less options available. They also have an online website you can order from, but it's more expensive to purchase online as an American. Plus, the store employee we interacted with at the time was very sweet and helpful. When I first walked in, I was immediately drawn in by the style of clothing they offered. I ended up getting getting a waterproof jacket, and can't wait to wear it when Seattle starts raining again! NOTE: You can get VAT refund forms here.