I've been here at J&M Tackle on Canal Road a number of times over the years, but I got to be honest it's not normally my first stop. My neighborhood bait shop usually has what I need for most my fishing trips, and J&M is a 20-minute drive in the opposite direction from where I normally fish on the Gulf or Bob Secour River. Still, when my local place comes up short or I need something specific, J&M is where I go. The place is a big resource for us anglers with a massive selection of gear, from live bait and frozen shrimp to rods, reels, lures, and fishing clothes. They even have stuff like pier nets and sandals, which I've actually picked up before. The staff indeed know their stuff and is always ready to help. One time, I was looking for a better setup for surf fishing, and a guy there walked me through some options for pompano rigs. He didn't push me toward the expensive stuff, just pointed out what would work for the kind of fishing I do. I ended up with a couple jigs and a new line that did the job. I've also had them fix a couple of rods for me. Last spring, my go-to rod got banged up pretty bad and the tip was shot, and I that it might be done for. I took it to J&M's rod shop, in the back, where they build custom rods. The person I talked to asked about how I used it and what happened, then said they could repair it. About a week later, I got it back, and it was good as new with a rebuilt tip. The repair cost was a little more than I hoped, but it saved a rod I didn't want to replace, and it wasn't that crazy. I wouldn't say J&M blows me away, like Bass Pro Shop, but It's absolutely a solid tackle shop with a lot to offer, and the biggest around. The staff is friendly and quick to answer questions, whether I'm asking about what's biting or how to tweak my gams for redfish, trigger, flounder, etc. The place is organized, and I like that they carry brands I know plus some new ones I've tried out. I've been to other shops around, and J&M has more options than the rest, period. Beyond fishing gear, some of the fishing clothes, like the fancy shirts, can be a bit overpriced. But for tackle and gear, the prices are fair, and I've never left empty-handed. In addition they have gas, diesel and non-lead fuels for your boats!! Bottomline: J&M Tackle is a reliable spot when I need more than my local shop can offer. If you're in Orange Beach and serious about fishing, it's worth a visit for the gear and the know-how. Recommended! read more

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The greatest place for tackle rods and great people. My wife must own 20 shirts from here. They are inviting and they help you regardless if you're a visitor or everyday professional fisherman. Other places we have visited are the same. Hands down the best tackle bait rods and people you'll find here. You can come get a rod bait and info to catch off the pier for around 50 dollars. read more

Large store. Easy to get In and of the parking lot even when towing. Sales people on the floor are knowledgeable and friendly. Large selection of salt water fishing supplies. Prices are the same as all the locations here. Cashiers could care less that you were buying anything. Not even a smile or thank you. read more

Another great bait store. It is very well stocker and the prices are reasonable. They are a little higher than Hooked Up, but a whole lot cheaper than Bass Pro Sho. The people there aren't quite as friendly as Hooked Up. read more

Great knowledge and the ladies that were up front on the day we visited gave my grandson a treat of a small tour. He is 7 and we were vacationing. I bought new rod reel and the sales person in back was awesome. read more

We have passed this store so many times and finally decided to check it out..it's kinda like a mini bass pro that has clothes, shoes, fishing poles, bait and some really colorful coolers..there is a darling friendly dog a border collie I think is the breed, who is just the sweetest . Everyone who works there were so helpful..When we need anymore tackle we will come here.. read more

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Love J&M! I hit it whenever I'm back home. Always helpful and the employees make it an enjoyable experience. See you again this summer. read more

Not sure why Angie B has had a poor experience with this place as reflected in her review. I LOVE them!!! Great selection of all things fishing. Everything from Yetis, rods, bait and tackle to clothing, shoes and beer. Super friendly and ALWAYS busy. Definitely a go to for people who frequent OBA. You'll find everything you need for a fun day on the water here. read more

This place is huge and has all of your bait, tackle, apparel & boating supply needs! Staff was very helpful and friendly! Worth stopping by!

The guys helped me find exactly what I needed. They gave me some tips and wished me luck on my way out the door. Can't ask for much more than that. On a side note, I went a few other early opening bait and tackle shops. J&M has the largest selection and what is, in my opinion, fair pricing. They also have gas and beer. It's a one stop shop. read more

Place is really friendly to tourists needing help with fishing tips. When you go to the ocean and are not familiar with fishing it, you need help. Representative was willing to help and explain everything. Bought a pole and they put line on it for free! Never had a place do that before. Definitely will go here from now on when on vacation read more

Every time we come to Orange Beach we have to go to J and M I love that store and the people are so friendly.

Best tackle store on the gulf coast. Great selection of tackle and clothing and the most courteous staff.

Every single time we go in this place they are so rude!!! They do have a good selection, but so does Sam's right down the road a few miles! We frequent Sam's and everyone is so nice and helpful- not sure why we occasionally stop at J&M. This trip today will be our last!! Frozen bait is cheapest at West Marine! read more

The only place around that has live shrimp (priced by the dozen). It is clean. The people are pleasant to work with. If you have questions about fishing in the area, they let you in on what they know. read more

First time shopping here. Salesman asks if I need help. Told him my problems and he immediately showed me what I needed. The store is like a huge toy store for fishermen! I plan on shopping here every time I'm in town. Only complaint is that parking lot is a bit small? read more

Very Rude Owner or helper. Coming here years for marine gas, and bait. Came in this week he Rudely loudly said "Whata Want? SHRIMP LIVE BAIT. HE ALMOST Screamed ."We're Out. We left to never return for one Damn thing! read more

Me and my family we out in Orange Beach for my baseball tournament we were looking for some things to do outside of swimming and playing baseball. We decided to go fishing. J&M knee what they were doing. Super friendly and helped us get setup to fish in a maximum of 10 mins for a very reasonable price. read more

Excellent service!! I have returned here 3 years in a row, staff is always great. They help me get what I need to get out fishing, and always give me the scoop on what's getting a bite. Great selection of products. read more

Just wanted to say that Andy at J&M is a prime example of what exceptional customer service represents. He was so friendly, helpful and took the time to offer his knowledge, help and guided me in the right direction for a novice pier fishermen like myself. Thanks again Andy. read more

Great tackle and bait shop. The staff was very helpful and attentive. They told me exactly what to use and how to use it and it worked. I will defiantly be going back for all my salt water fishing needs. read more

For many many years I have done business with J & M Tackle. I have sent many many of my customers there for everything from reels to live bait to marine fuel. Today marks the end of that era. I went to Wal Mart and bought a brand new red plastic gas can. I drove straight from there to J & M and got Maine fuel. Before I pumped the gas I took the lid off the can and physically looked into the can (as I always do before pumping gas into a can) and then went straight to work ( 3 miles away) and proceeded to put this gas in a chain saw. The saw would not run right. So, I went to the shop and got a second chain saw. I started this saw, used it for approximately 5 to 10 minutes until it ran out of gas. I filled it out of my can and restarted the saw. It ran for about 10 seconds and died. I then went back to the gas can, poured some into a clear glass container. It was extremely contaminated with water. I called back to J & M and spoke with Mike. In all my life I have never spoke to a business owner that was that rude and in a round about way called me a liar. Well guess what, J & M is not the only place to buy gas, bait or fishing tackle. Never ever again will I spend another nickel at this place. read more